Inside Sales Executive

Central Sales Executive – Customer Onboarding & Limit Utilization

Job Summary:

The role is responsible for managing the customer journey through centralized sales calling, starting

from lead qualification and product pitching to customer onboarding, limit activation, first utilization,

and repeat utilization of working capital facilities. The role will proactively engage eligible customers,

resolve onboarding-related issues, drive utilization of sanctioned limits, and coordinate with Sales,

Credit, Operations, Risk and Collections teams to ensure seamless customer experience.

Key Responsibilities

1. Lead Qualification – Contact allocated leads and identify genuine working-capital requirements.

2. Product Pitching – Explain loan/working-capital facility, limit structure, pricing and repayment

process.

3. Customer Onboarding – Guide customers through application, KYC, VKYC, NACH and

documentation.

4. Conversion – Convert qualified leads into successfully onboarded customers.

5. Activation – Ensure sanctioned customers activate their approved limits.

6. First Utilization – Drive the first drawdown/utilization after activation.

7. Limit Utilization – Call customers with unused or low-utilized limits and understand the reason

for non-utilization.

8. Utilization Campaigns – Run targeted campaigns based on available limit, business cycle and

customer requirement.

9. Repeat Utilization – Maintain engagement to encourage repeat utilization within approved

limits.

10. Customer Retention – Build relationships and reduce inactive/frozen customer accounts.

11. Issue Resolution – Coordinate with internal teams to resolve onboarding, limit and transaction-

related issues.

12. CRM & MIS – Maintain accurate customer status and call outcomes.

13. Customer Feedback – Capture reasons for rejection, drop-off, non-activation and non-

utilization.

14. Portfolio Quality – Ensure business growth is aligned with responsible lending and portfolio-

quality guidelines.

Lead Received → Customer Contact → Need Assessment → Product Pitch → Eligibility Confirmation →

Application → KYC/VKYC → Credit Approval → Limit Sanction → Limit Activation → First Utilization →

Repeat Utilization

Key Requirements

Proven experience in a target-driven sales role

Strong communication skills in:

Telugu (mandatory)

Hindi (mandatory), Basic English (preferred)

Eligibility

Graduate (any stream)

1–3 years of experience in tele calling / inside sales