Meta Ads And Performance Specialist

Job Title:Performance Marketing Executive – Fintech / Financial Products (Meta Ads)

Job Location:Anekal / Bengaluru, Karnataka

Job Type:Full-time

Job Summary:

We are looking for an experienced Performance Marketing Executive with a strong background in running Meta Ads for fintech / financial services / lead generation campaigns. The ideal candidate should have practical experience in handling financial-product advertising, generating quality leads, optimizing campaign performance, and managing campaigns in categories that often face Meta policy restrictions, ad rejections, account reviews, and ban-related issues.

The candidate should understand how to build and scale campaigns while staying within platform policy requirements, improving lead quality, and reducing ad disruptions.

• Key Responsibilities:Plan, launch, manage, and optimize Meta (Facebook & Instagram) ad campaigns for fintech / financial service offerings
• Run lead generation, conversion, and message campaigns for financial products and services
• Create campaign structures for high-intent lead generation while maintaining compliance with Meta ad policies.

Handle ad account challenges such as:

• ad disapprovals
• restricted creatives
• policy flags
• low-quality lead issues
• account-level risk and ad delivery disruptions

• Work on safe ad copy angles, compliant creatives, landing page coordination, and targeting strategies suitable for financial-product campaigns
• Monitor and optimize campaign performance based on CPL, CTR, CPC, conversion rate, lead quality, and ROAS
• Build audience strategies including interest targeting, lookalike audiences, retargeting, remarketing, and geo/language segmentation
• Coordinate with designers and content team to create policy-conscious creatives suitable for Meta approval
• Test multiple ad copies, creatives, and campaign structures to improve scale without increasing rejection risk
• Maintain daily/weekly performance reports and present campaign insights to management
• Track lead flow, lead quality, and campaign outcomes using Excel / Google Sheets / CRM tools
• Stay updated on Meta ad policies related to financial products, lead generation, and restricted ad categories
• Support business growth by improving campaign stability, quality lead volume, and cost efficiency
• Required Skills: Strong hands-on experience in Meta Ads / Facebook Ads Manager
• Experience in fintech / financial services / financial product marketing
• Good understanding of lead generation campaigns for regulated or sensitive categories
• Ability to manage campaigns in accounts that face frequent rejections, restrictions, or compliance issues

Strong knowledge of:

• audience targeting
• campaign budgeting
• ad copy testing
• creative testing
• retargeting / remarketing
• campaign optimization
• Ability to analyze metrics such as CPL, CTR, CPC, CPM, lead quality, and conversion performance
• Experience coordinating creatives and messaging for policy-sensitive campaigns
• Good reporting and Excel / Google Sheets skills
• Problem-solving mindset and ability to work under performance targets
• Preferred Candidate Profile: 6 months–4 years of experience in digital / performance marketing
• Prior experience in fintech, stock market, broking, insurance, loans, investment services, or other financial lead generation businesses
• Experience handling Meta ad policy-sensitive campaigns is highly preferred
• Candidates who have worked on financial services lead generation and understand ad rejection / restriction scenarios will be preferred
• Knowledge of landing page optimization, CRM lead flow, and conversion tracking is an added advantage
• Qualification:Any graduate / MBA / BBA / B.Com / Marketing
• Relevant practical experience is more important than degree specialization

Working Hours: Monday to Friday

9:00 AM to 5:00 PM

• Additional Information: Office-based role
• Immediate joiners preferred
• Candidates from Bengaluru / Anekal / nearby locations preferred
• Candidate should be comfortable working on performance targets and live campaign optimization
• Why Join Us: Opportunity to work on live fintech and financial-product campaigns
• Hands-on exposure to performance marketing, lead generation, and campaign scaling
• Direct involvement in solving real-world Meta ad performance and compliance challenges
• Growth opportunity in a fast-moving digital marketing and financial services environment.