Real Estate Sales Manager

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Role Summary 

The Sales Manager – Primary Sales  will be responsible for driving primary residential sales through channel partner management, direct sales, and builder relationships. The role involves managing relationships with real estate channel partners, achieving sales targets, conducting site visits with prospective buyers, and ensuring seamless customer experience from lead to post-sales support.

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Key Responsibilities 

- Drive primary residential property sales through channel partners and direct customer engagement in the assigned territory.

- Build, manage, and maintain strong relationships with real estate channel partners, brokers, and agents to ensure consistent lead flow and conversions.

- Achieve monthly and quarterly sales targets for unit bookings, revenue, and collections as set by the management.

- Conduct property presentations, site visits, and assist prospective buyers in understanding project features, pricing, payment plans, and possession timelines.

- Generate leads through channel partners, referrals, local activities, walk-ins, and digital marketing campaigns.

- Coordinate with channel partners for property showcasing, customer visits, documentation support, and closure of deals.

- Provide accurate information to customers regarding property specifications, floor plans, amenities, legal approvals, and financing options.

- Liaise with internal teams (sales operations, legal, finance, CRM) to ensure smooth booking, documentation, and customer onboarding process.

- Follow up with prospective customers, address queries and objections, negotiate pricing and payment terms, and close sales effectively.

- Assist customers in home loan processing by coordinating with banks and financial institutions for approvals and disbursements.

- Maintain accurate sales pipeline, customer database, and MIS reports in CRM; provide regular updates and forecasts to reporting manager.

- Monitor competitor activities, market trends, pricing strategies and provide feedback to management for strategic planning.

- Ensure compliance with company policies, sales processes, and customer satisfaction at all touchpoints.

- Participate in property expos, channel partner meets, sales events, and promotional activities to enhance brand visibility and lead generation.

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Required Skills & Qualifications 

- Graduate or Postgraduate in any discipline; MBA in Marketing/Sales preferred.

- 2–5 years of experience in primary real estate sales with proven track record in achieving sales targets.

- **Mandatory:** Real estate channel partner management experience or builder sales experience.

- Strong understanding of real estate market dynamics, primary sales processes, channel partner ecosystems, and customer buying behavior.

- Excellent communication, presentation, negotiation, and relationship-building skills.

- Ability to handle multiple prospects and channel partners simultaneously with high levels of ownership and accountability.

- Proficiency in MS Office and experience in using CRM tools for lead management and reporting.

- Positive attitude, high energy levels, and willingness to conduct multiple client meetings and site visits daily.

- Strong networking skills with ability to generate and convert self-leads and referrals.