Territory Sales Executive

Key Responsibilities and Deliverables:

 Driving Secondary Sales: Responsible for achieving secondary sales targets by working closely with retail partners and pharmacies for the Pharma product portfolio within the assigned territory.

 Winning in Retail Stores: Onboard and partner with retail pharmacies to enhance the visibility of Abbott products and influence shoppers to choose our brands. Drive incremental growth in these stores

 In-Store Activation: Implement below-the-line activations within retail pharmacies to drive shopper trials, increase conversions, and ensure product prominence.

 Product Stock Management: Ensure that retail partners maintain adequate stock levels, facilitate timely replenishment, and ensure rapid placement of new products as per launch plans.

 Retail Campaign Execution: Drive targeted retail campaigns and promotions, working with retail aggregators and partners to ensure the best results.

 Retailer Engagement: Build and maintain strong relationships with retailers and their employees, influencing their advocacy for Pharma product portfolio.

 Partnership with Distributors: Collaborate with wholesale distributors to ensure effective stock management and achieve secondary sales goals.

Key Performance Metrics:

 Execution Metrics: Store coverage, execution audits, and sales tracking. Range availability in covered stores and successful campaign execution.

 Sales Metrics: Achievement of secondary sales targets, new product placements as per the plan, and meeting growth objectives.

 Productivity & Efficiency KPI: Effective territory coverage, bill-cuts, and driving width and depth of achievement in covered stores Key Competencies:

 Sales-Driven

 Strategic Partnership

 Proactive Execution

 Organizational Skills

 Effective Communication

 Analytical Thinking

 Collaboration