Analyst - Marcom

Analyst - Marcom

About Kennametal

With over 80 years as an industrial technology leader, Kennametal Inc. delivers productivity to customers through materials science, tooling and wear-resistant solutions. Customers across aerospace and defense, earthworks, energy, general engineering and transportation turn to Kennametal to help them manufacture with precision and efficiency. Every day approximately 8,700 employees are helping customers in nearly 100 countries stay competitive. Kennametal generated $2.1 billion in revenues in fiscal 2023. Learn more at www.kennametal.com. Follow @Kennametal: Twitter, Instagram, Facebook, LinkedIn and YouTube.

Job Summary

Describe the purpose of the job

We are looking for a dynamic, analytical, and creative Analyst/Assistant Manager – Marketing to join our Strategic Marketing team. This role sits at the intersection of product strategy, customer insight, and data-led decision making. The ideal candidate will drive product positioning, go-to-market strategies, competitive intelligence, and performance analytics to support high-growth business objectives across our Metal Cutting and WIDMA/MSG business lines.

Key Job Responsibilities

List each key responsibilities in order of importance

Product Marketing

•              Develop differentiated product positioning, value propositions, and messaging frameworks for new and existing product lines.

•              Create and execute go-to-market (GTM) plans, product launch campaigns, customer programs, and adoption strategies.

•              Partner with Product Management, Sales, and Engineering on product roadmaps, segmentation, and commercialization priorities.

•              Build content and collateral such as product briefs, presentations, case studies, and sales enablement kits.

•              Conduct competitive benchmarking across technology, pricing, and customer experience dimensions.

•              Drive brand consistency and ensure strategic alignment in all product communications.

Data Analytics & Insights

•              Build dashboards, performance scorecards, and KPI frameworks for marketing, corporate and business functions.

•              Analyze customer data, industry demand trends, product usage insights, and sales performance to identify growth opportunities.

•              Conduct forecasting, market sizing, and scenario modeling using advanced analytics.

•              Translate complex datasets into clear, actionable insights for senior leadership decision-making.

•              Leverage tools such as Power BI/Tableau, and CRM/ERP data for advanced analytics.

•              Conduct need based market research and VOCs in line with business priorities and strategic plans

•              Working with cross-functional teams including engineering, marketing, sales, and manufacturing to ensure successful product development and launch.

•              Defining product requirements and specifications through market research, customer feedback, and competitive analysis.

•              Executing the Product Development activities at a strategic level incorporating agreement of overall direction and vision, product economics, competitor response, scheme & regulatory analysis, and risk management.

Education, Work Experience, Skills, Certificates

•              An Engineering graduate preferably with a management degree

•              5 - 8 years of work experience in Marketing and Analytics, preferably from the Cutting Tools / Machine Tool industry

•              In depth knowledge of cutting tools, CNC machines and their applications

•              Ability to understand technical aspects and convert them into marketing collateral – Impactful presentations, content strategy etc.

•              Expert in data analytics with knowledge of CRM, Power BI and other sales tools

•              Strategic thinking and structured problem solving

•              Data-driven decision making

•              Cross-functional collaboration

•              Customer-centric mindset

•              Creativity and narrative building

•              Bias for action and ownership

Equal Opportunity Employer