Area Sales Manager - Institutional Building Products

Area Manager - Institutional Sales - Building

Responsible for managing sales of Ashirvad’s products in the defined geographic area and ensure consistent, profitable growth in sales revenues through planning, deployment and management of sales personnel. Identify objectives, strategies and action plans to maximize short- and long-term sales & earnings and promote Ashirvad’s presence in the assigned area. 

Sales Planning and Reporting

Accurately forecast annual, quarterly and monthly revenue streams. Collaborate with Region Head to develop sales strategies to improve market share in all product lines. Monitor area sales, analyze variances and develop & implement area specific sales action plans to ensure revenue growth across product categories. Maintain sales staff and distributor performance records to effectively analyze business and individual performance; provide productivity reports as required to management.

Sales Execution

Perform sales activities for major accounts and negotiate sales price and discounts in consultation with Region Head. Map the retail outlets in the area and allocate them to the sales team. Create beat plan for TGEs and TGMs and monitor its adherence; assist them in establishing personal contact and rapport with key influencers, decision-makers in the area. Liaise with major accounts and negotiate sales price and discounts in consultation with region head. Support projects sales by establishing & maintaining regular contact with local developers, individual house builder’s regional industry/influencer bodies and associations, track upcoming developments and coordinate with the Regional Project Sales Managers to develop and convert leads for Project sales. Drive and monitor distributor performance on metrics of sales, on-time delivery, query resolution. Provide recommendations on new distributor appointment and distributor management system.

Market Intelligence and Analysis:

Constantly gather market and competitor intelligence, evaluate market trends and provide updates to Region Heads, along with recommendations for tackling.

Compile and analyze region specific sales figures to derive sales trends and forecasts across products.

Activations & Launches

Provide inputs to the regional branding execution manager in devising apt branding initiatives for the area. Implement area specific trade promotional/branding/marketing initiatives activities and strive to ensure maximum visibility through the marketing and promotion activities. Conduct sales promotion activities and key plumber/architect/consultant meets.

Resource management and development

Responsible for the recruitment, direction, organization, performance appraisal, control and motivation of sales team to accomplish specific sales objectives. Educate and train sales team (self + through corporate sales training) in the areas of account sales and growth, selling & communication skills, presentation skills, competition tracking and business/financial matters on contracts/ invoicing etc.

Role Specific Competencies:

• Educational Qualification: Bachelor’s Degree
• Years/type of experience: 8+ years in sales and marketing roles
• Skills/Knowledge:
  • Problem-solving and analytical skills to interpret sales performance and market trend information
  • Ability to motivate and lead the sales team
  • Experience in developing marketing and sales strategies Excellent oral and written communication and presentation skills, plus a good working knowledge of Microsoft Office Suite
  • Ability to build relationships,
  • Influencing and Negotiation ability

• Language: Fluent in English and local languages.

Experience Level

Mid Level