Web Analytics and Optimization Analyst

Data Science Engineer 2

Web Analytics & Optimization Analyst

Job Description Summary:

As a web analytics & optimization Analyst for Adobe.com team, you will be using many of the tools in the Adobe Marketing Cloud (i.e. Analytics, Ad Hoc Analysis, Target) as well as working in a Big Data (Hadoop) environment.  As an extended member of the team, you will be responsible for analytics associated with Adobe’s web and in-product Analytics & Testing Program.  The successful candidate will be responsible for Performance reporting, Analysing web site behaviour evaluating A/B Split and Multivariate Tests,  and doing site-wide analytics on the major business problems. You should also demonstrate knowledge of digital marketing and web analytics to uncover actionable insights on our web and marketing programs for Adobe.com

Job Description:

Responsibilities:

• Review test hypotheses, help develop comprehensive test plans and success metrics, performing quality assurance on test cells, and calculating the final test results and deep dive analysis of the test results and craft Test Summaries using both behavioral and voice of the customer analytics to provide actionable insights for key business stakeholders. 
• Use experimental design to optimize website and marketing activities as well as new in-product initiatives.
• Utilize best-in-class analytics tools, including the Adobe Marketing Cloud (eg. Target, Analytics, Ad Hoc Analysis etc.) to analyze test results and provide interpretation, guidance and recommendations to aid marketing decision making
• Partner with Web Analytics team for insight generation towards Creative Cloud & Document Cloud business
• Partner with Marketing to identify key visitor segments, draft ‘user stories’ for the ideal customer experience for each segment
• Collaborate with other team members to synthesize learnings from other analyses/sources to present holistic analysis and recommendations to stakeholders.
• Work to help enhance customer experience across various touchpoints on Adobe.com
• Ensure solutions are scalable, repeatable, effective, and meet the expectations of stakeholders.

Skills/Qualifications:

• Bachelor's degree required along with practical business experience in analyzing data.  MBA or Masters in a quantitative field like Economics, Statistics, Engineering, or IT a plus
• 3-6 years of experience in analytics and/or marketing analytics. Experience in B2C and eCommerce is preferred.
• Experience in A/B and Multivariate testing, design of experiments, the mathematics of statistical hypothesis testing coupled with the ability to draw meaningful business insights across multiple tests.
• Experience with web analytics tools such as Adobe Analytics (strongly preferred), Google Analytics, or Core Metrics
• With an innovative and analytical mind set, experience to interpret user journey and experience data before translating it to a range of audiences
• Good understanding of Microsoft Excel, RDBMS, Visualization and experience with Big Data tools.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

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