Channel Strategic Marketing Manager

GLOBAL CHANNEL STRATEGIC MARKETING MANAGER

Job Posting Title: MANAGER II MARKETING  
Job ID: 148247  
Band/Level: 4-2-M 
Hiring Manager: ROBERT CHRISTOPHER WALKER  
Education Experience: Masters or MBA Degree  
Employment Experience: 10 years or more  

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. 

Job Overview

TE Connectivity's Sales and Marketing Teams are responsible for the sales and marketing of TE's products, systems or services including sales oriented activities, market development and communications.

Roles & Responsibilities

 

1. Strategic Leadership & Governance

• Architect the global Channel Marketing investment framework (customer segmentation, distributor mapping, AFG and NPI prioritization).
• Lead the annual Channel Marketing planning process, translating Channel and BU growth priorities into actionable investment plans.
• Establish and govern an outcome-based co-op allocation model aligned to strategic priorities and outcome goals.
• Define KPI frameworks and measurement standards to ensure consistent performance evaluation across regions.
• Drive cross-functional alignment with BU Marketing, Sales, Finance, Strategy, Digital, and Sales Operations.

2. Market, Customer & Partner Insights

• Generate and integrate market, customer, digital, and partner insights to define where and how the Channel should grow.
• Lead Channel customer segmentation, identifying and prioritizing target customers and distributors by growth potential and strategic fit.
• Own AFG opportunity mapping and NPI prioritization within the Channel.
• Analyze POS/POP, pipeline, and engagement data to uncover whitespace opportunities and underpenetrated segments.

3. Investment Strategy & Performance Management

• Develop annual Channel Marketing budget allocation models aligned to growth priorities and ROI expectations.
• Optimize the investment mix across campaigns, enablement, digital activation, events, and training.
• Establish performance dashboards tracking POS growth, campaign and training compliance, new customer acquisition
• Conduct mid-year performance reviews with distributors, BUs and Channel leadership and reallocate investments based on measurable outcomes.
• Drive continuous improvement in marketing effectiveness through data-driven experimentation and optimization.
• Partner with Regional Engagement teams to ensure effective localization and activation of global priorities.
• Ensure Channel Marketing investments drive incremental POS growth, AFG penetration, and new customer acquisition.

Key Success Metrics

• Clear and actionable growth opportunities identified through integrated market, customer, digital, and partner insights.
• Measurable improvement in channel campaign performance and ROI through ongoing analysis and optimization.
• Effective segmentation and AFG prioritization that guide investment and channel strategy decisions.
• Delivery of comprehensive annual channel marketing plans with defined priorities, focus areas, and budget guidance.
• Optimized investment mix across campaigns, events, communications, and enablement to maximize impact.
• Strong data governance and well‑defined measurement systems enabling reliable performance evaluation.
• Demonstrated team growth through effective mentoring and development of managers and high‑potential contributors.

Desired Candidate

Qualifications

• 10+ years of experience in channel marketing, partner marketing, or integrated marketing within a B2B or technology environment.
• Shift - 12pm - 9PM 
• Proven track record in developing data‑driven marketing strategies and managing complex, cross‑functional programs.
• Demonstrated expertise in customer and partner segmentation, insights generation, and growth opportunity identification.
• Strong background in campaign performance analytics, optimization, and KPI development.
• Experience leading annual planning, investment strategy, and budget prioritization.
• Strong cross‑functional leadership skills with the ability to influence senior stakeholders across sales, product, finance, and operations.
• Ability  to translate ambiguous insights into clear strategies, priorities, and action plans.

Competencies

Values: Integrity, Accountability, Inclusion, Innovation, Teamwork

ABOUT TE CONNECTIVITY

TE Connectivity plc (NYSE: TEL) is a global industrial technology leader creating a safer, sustainable, productive, and connected future. As a trusted innovation partner, our broad range of connectivity and sensor solutions enable the distribution of power, signal and data to advance next-generation transportation, energy networks, automated factories, data centers enabling artificial intelligence, and more.

Our more than 90,000 employees, including 10,000 engineers, work alongside customers in approximately 130 countries. In a world that is racing ahead, TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, WeChat, Instagram and X (formerly Twitter).

 

WHAT TE CONNECTIVITY OFFERS:
We are pleased to offer you an exciting total package that can also be flexibly adapted to changing life situations - the well-being of our employees is our top priority!

•    Competitive Salary Package
•    Performance-Based Bonus Plans
•    Health and Wellness Incentives
•    Employee Stock Purchase Program
•    Community Outreach Programs / Charity Events
•    Employee Resource Group

 

IMPORTANT NOTICE REGARDING RECRUITMENT FRAUD
TE Connectivity has become aware of fraudulent recruitment activities being conducted by individuals or organizations falsely claiming to represent TE Connectivity. Please be advised that TE Connectivity never requests payment or fees from job applicants at any stage of the recruitment process. All legitimate job openings are posted exclusively on our official careers website at te.com/careers, and all email communications from our recruitment team will come only from actual email addresses ending in @te.com. If you receive any suspicious communications, we strongly advise you not to engage or provide any personal information, and to report the incident to your local authorities.

Across our global sites and business units, we put together packages of benefits that are either supported by TE itself or provided by external service providers. In principle, the benefits offered can vary from site to site.

 

Experience Level

Mid Level