Lead Owned Media and Search Marketing Specialist

Lead, Owned Media & Search Specialist

Location: Bengaluru,Karnataka,India

About us 

WeWork India is one of India’s leading flexible workspace operators – ‘Great Place To Work’ certified (Nov 2024 – Nov 2025), aimed at creating flexible workspace solutions for companies of all sizes. 

Since its inception in India in 2016, WeWork India has expanded across 68 operational centres in Chennai, New Delhi, Gurugram, Noida, Mumbai, Bengaluru, Pune, and Hyderabad. WeWork India meets distinct workspace needs, for various businesses. WeWork India strives to provide customised and curated solutions for various office space needs through its products and solutions. 

At WeWork India, we’re driven by collaboration, creativity, and a shared vision to redefine the future of work. If you're looking to be part of a dynamic, fast-growing organisation that values talent and fosters growth, join us and build your future with WeWork India. 

For more information, please visit our website 

About the role:

We are looking for a performance-driven and lifecycle-focused Owned Media Specialist to join our Brand & Marketing team at WeWork India. In this role, you will own the strategy and execution of our email and WhatsApp marketing programs as key revenue and engagement channels, while working closely with content and growth teams to strengthen our organic discoverability through SEO and Generative Engine Optimization (GEO).

You will be responsible for designing and optimizing full-funnel customer journeys, leveraging our MarTech stack for automation, personalization, and experimentation to drive acquisition, activation, retention, and revenue outcomes.

As part of this role, you will report to the Head of Growth Marketing.

Key Responsibilities:

• Lifecycle & Journey orchestration: Own the end-to-end lifecycle marketing strategy across email and WhatsApp—from lead nurturing and onboarding to engagement, upsell, cross-sell, and retention.

• Campaign Execution: Plan and execute always-on and tactical campaigns using segmentation, behavioral triggers, and dynamic content to drive conversions and pipeline velocity

• Marketing Automation: Leverage our MarTech platform to:

• Build automated workflows

• Implement event-based communication

• Enable personalization at scale

• Optimize channel performance

• Segmentation: Develop advanced audience cohorts based on user behavior, lifecycle stage, firmographics/demographics, and engagement signals

• Experimentation & Optimization: Design and execute A/B tests across messaging, frequency, creative, journey logic, and send-time optimization to continuously improve performance.

• Deliverability & Channel Growth: Monitor and improve key channel health metrics including deliverability, sender reputation, opt-in growth, engagement rates, and database hygiene.

• Collaboration: Partner with cross-functional teams including Marketing, Product, and Tech to align CRO efforts with broader business goals and initiatives.

• Performance Monitoring: Continuously monitor, analyze, and report on conversion metrics and suggest actionable recommendations to improve performance.

• SEO & GEO: 

• Own & improve SEO metrics e.g. traffic, Branded & Generic keyword ranking, etc.

• Own & improve GEO metrics

• Manage our SEO/GEO agency to drive towards the goals

Skills & Qualifications:

• 5–7 years of experience in lifecycle marketing, CRM, marketing automation, or owned media strategy with hands-on execution.

• Proven expertise in email and WhatsApp marketing as primary revenue and engagement channels for acquisition as well as renewal and x-sell/upsell.

• Strong working experience with marketing automation and customer engagement platforms such as MoEngage, WebEngage, HubSpot, SFMC, CleverTap, Braze, or similar.

• Demonstrated ability to build & optimize

• Multi-step customer journeys

• Behavioral & event-based triggers

• Segmentation frameworks

• Personalisation strategies

• Strong analytical mindset with experience using tools such as Google Analytics, Mixpanel, Amplitude, or similar.

• Working knowledge of SEO fundamentals including:

• On-page optimization

• Keyword intent mapping

• Content optimization for organic acquisition

• Awareness of GEO (Generative Engine Optimization) / AI-search content discoverability principles and how owned channels can amplify organic visibility.

• Ability to interpret data, translate findings into actionable insights, and effectively communicate them to stakeholders.

• Strong understanding of customer behavior, funnels, B2B purchase behaviour.

• Ability to collaborate across multiple teams in a fast-paced, results-oriented environment.

 

Equal Opportunity Employer

WeWork India is an Equal Opportunity and Affirmative Action Employer. We celebrate diversity and are committed to creating an inclusive environment for our employees and members. Employment decisions are made without regard to race, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or other characteristics protected by law.

We expect all employees to embody our values and all aspects of employment including the decisions to hire and promote, are based on merit, competence, performance and business needs.

Our total rewards philosophy is aimed at providing compensation that is competitive, performance linked and helps us attract and retain the talent we need to drive our business forward and serve our members. As part of WeWork India, our commitment to you is that  you’ll be surrounded by career opportunities in a culture that fosters collaboration, flexibility and inclusion.

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Experience Level

Senior Level