Marketing Executive

Role Overview

We are seeking a high-energy Marketing Executive to drive our business-to-business outreach. This role is a hybrid of strategic marketing and proactive tele-outreach. You will be responsible for identifying high-potential leads, initiating the first point of contact via telephone, emails, in-bound enquiries and nurturing those relationships to support our sales pipeline. This is a critical role for an individual who is comfortable on the phone, emails, social and passionate about industrial growth and sustainability.

Key Responsibilities

• Tele-Marketing & Lead Generation: Conduct outbound calls to prospective B2B clients, including printers, converters, paper channel partners and brand owners, to introduce our product portfolio.
• Pipeline Management: Qualify leads generated through cold calling and digital inquiries, ensuring a smooth hand-off to the senior sales or technical teams.
• Relationship Building: Maintain a database of prospects and follow up consistently to build long-term interest in our sustainable packaging solutions.
• Market Intelligence: Gather feedback from calls to understand market pain points, competitor pricing, and industry requirements.
• Content & Campaign Support: Assist in drafting email sequences and marketing collateral that complement your tele-calling efforts.
• Reporting: Maintain accurate records of all interactions in our CRM and provide weekly reports on call volume, lead quality, and conversion rates.

Requirements & Skills

• Experience: 0–3 years of experience in Marketing or Sales. Previous experience in tele-marketing, inside sales, or cold calling is highly preferred.
• Communication: Exceptional verbal and written communication skills. You must be able to articulate technical product benefits clearly over the phone.
• Resilience: A thick skin and a positive attitude; the ability to handle "no" and keep pushing for the "yes."
• B2B Mindset: Understanding of the B2B sales cycle—recognizing that building trust takes time and multiple touchpoints.
• Organizational Skills: Proficiency in MS Office (especially Excel) and experience with CRM software is a plus.
• Education: Bachelor’s degree in Marketing, Business, or a related field.

What We Offer

• Performance Incentives: Competitive base salary with a performance-based bonus structure linked to lead conversion.
• Industry Exposure: Deep dive into the manufacturing and material science sector during a pivotal shift toward plastic-free solutions.
• Professional Growth: Opportunity to move into Senior Business Development or Marketing Management roles as the company scales.