Digital Marketing Manager

Here is a comprehensive Job Description for a Digital Marketing Executive tailored specifically for Infomaths. This draft focuses on student acquisition, brand building for competitive MCA entrance exams (like NIMCET, CUET PG, PU MCA), and managing digital institute-university collaborations.

Job Description: Digital Marketing ExecutiveAbout InfomathsInfomaths is a premier educational institute dedicated to mentoring and preparing students for prestigious MCA entrance examinations, including NIMCET, CUET PG, PU MCA, and other state-level university tests. We bridge the gap between academic aspiration and technical excellence, helping students secure top university ranks and seamlessly transition into rewarding IT careers.

Job SummaryWe are looking for a results-driven, creative, and data-minded Digital Marketing Executive to lead our online student acquisition and brand awareness strategies. You will design, execute, and optimize multi-channel campaigns to engage prospective MCA aspirants, build our online community, promote our specialized batches, and showcase our academic achievements (seminars, university MOUs, and campus placement records).

• Key Roles & Responsibilities1. Social Media Strategy & Community ManagementPlan, create, and manage day-to-day content calendars across platforms (Instagram, Facebook, LinkedIn, YouTube, and Telegram).
• Engage with the student community by answering queries regarding MCA entrance exams, syllabus updates, and batch timelines.
• Produce engaging informational content, such as exam strategy highlights, IT pioneer facts, and placement success stories to boost engagement.
• 2. Paid Campaigns & Lead Generation (Performance Marketing)Set up, monitor, and optimize paid ad campaigns on Google Ads and Meta Ads (Facebook & Instagram) targeting prospective students.
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• Run focused lead-generation campaigns for upcoming batches, crash courses, and mock test series.
• Monitor daily ad spend, analyze key metrics (CTR, CPC, CPL), and perform A/B testing on ad copy and creatives to maximize ROI.
• 3. Search Engine Optimization (SEO) & Website ContentConduct keyword research specific to the MCA entrance domain (e.g., "NIMCET preparation," "PU MCA syllabus").
• Optimize website content, landing pages, and blog posts to improve organic search rankings.
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• Collaborate with the web development and design teams to enhance user experience on the main website and placement portal.
• 4. Content Marketing & Email/WhatsApp OutreachWrite compelling, conversion-oriented copy for newsletters, promotional emails, and broadcast messages (WhatsApp/Telegram).
• Segment student databases to send targeted updates about admission deadlines, mock test results, and institutional announcements.
• Work alongside graphic designers and video editors to create high-quality banners, reels, and informational videos.
• 5. Corporate & Institutional Branding SupportDevelop digital collateral and presentation highlights to promote Infomaths’ campus placement success and university MOU signings.
• Promote institutional events, such as specialized IT/non-IT internship seminars and university onboarding announcements.
• 6. Analytics & ReportingTrack and evaluate web traffic and campaign performance using Google Analytics and platform-specific insights.
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• Prepare weekly and monthly performance reports highlighting lead generation volume, traffic growth, and conversion rates for the management team.
• Skills & QualificationsEducation: Bachelor’s degree in Marketing, Communications, Computer Science, Business, or a related field.
• Experience: 1–3 years of proven experience in digital marketing (Experience in the EdTech or coaching institute sector is a strong plus).
• Technical Skills:
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• Proficiency with Meta Ads Manager and Google Ads.
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• Solid understanding of SEO tools (e.g., Google Search Console, SEMrush, or Moz).
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• Familiarity with Google Analytics and web analytics tracking.
• Basic knowledge of email marketing platforms (e.g., Mailchimp) and CRM software.
• Soft Skills:
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• Excellent written and verbal communication skills with a knack for writing catchy headlines and clean copy.
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• An analytical mindset with the ability to turn data dashboards into actionable marketing adjustments.
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• High creativity with a strong pulse on student trends and social media formats (Reels, Carousels, Short-form video).