Area Sales Manager

Job Summary:

We are looking for a dynamic and result-oriented Area Sales Manager to manage and expand our sales in the HORECA segment. you will be responsible for driving sales targets, developing strong customer relationships, and leading a team to achieve business growth across the assigned territory.

Key Responsibilities:

• Develop and execute territory sales plans for HORECA clients.
• Identify, target, and onboard new HORECA dealers.
• Maintain strong relationships with key accounts and ensure high levels of customer satisfaction.
• Monitor sales performance and achieve monthly, quarterly, and annual sales targets.
• Conduct regular market visits to monitor competitor activity, pricing, and new product introductions.
• Coordinate with internal teams (marketing, logistics, finance) to ensure smooth service delivery.
• Manage a team of Sales Executives / Territory Sales Officers; train and guide them toward performance goals.
• Ensure timely collections and credit control in line with company policy.
• Provide market intelligence and feedback to management for business strategy refinement.

Key Requirements:

• Bachelor’s degree in Business Administration, Marketing, or a related field
• 5+ years of sales experience in the HORECA segment (FMCG/F&B/Hospitality preferred).
• Strong understanding of the HORECA channel dynamics.
• Excellent negotiation, communication, and interpersonal skills.
• Ability to lead, motivate and manage a team.
• Willingness to travel extensively within the assigned area.

Key Performance Indicators (KPIs):

• Achievement of sales targets (value and volume)
• Growth in customer base
• Client retention and satisfaction rate
• Team performance and productivity
• Collection efficiency and credit management
• Market share improvement in the assigned area