Business Development Manager (BDM)

1. Regional Market Mapping

· Conduct market research to identify potential dealers, retailers, and influencers (solar installers) in the assigned territory.

· Analyze demand pockets (urban and rural) for solar panels, inverters, batteries, etc.

· Visit electrical shops, renewable product dealers, and construction hotspots, to assess dealer potential.

· To visit Industrial and commercial establishments above 100 KW

2. Dealer Identification & Onboarding

· Shortlist eligible dealers based on criteria like shop size, product range, geographic reach, and reputation.

· Explain the dealership model, margin structures, support services, and performance expectations.

· Complete KYC, agreement formalities, and system setup for new dealers.

3. Product & Sales Training

· Train dealers and their staff on solar products

· Conduct regular refreshers on new products, technical upgrades, and marketing campaigns.

· Help dealers set up basic demo kits, posters, and product brochures.

4. Dealer Sales Targeting & Monitoring

· Set monthly and quarterly sales targets per dealer.

· Monitor dealer performance in terms of lead generation, conversions, and payment cycles.

· Motivate underperforming dealers and replace inactive ones where necessary.

5. Logistics & Stock Coordination

· Coordinate with warehouse and dispatch teams to ensure timely supply of material to dealers.

· Track inventory requirements at the dealer end and plan reorders.

· Ensure return/replacement policies are clearly communicated and followed.

6. Relationship Building

· Maintain strong relationships with top-performing dealers and identify local brand advocates.

· Facilitate resolution of dealer grievances quickly (pricing, warranty claims, delivery issues).

· Help dealers build trust with their residential or small commercial customers.

8. Reporting & ZOHO CRM

· Maintain dealer contact records, lead pipelines, and sales performance in CRM tools.

· Submit weekly reports to zonal or regional head on dealer progress and market feedback.

If any doubt or clarification please contact me

Bibinraj.R (HR Manager ) Mob-8939809869