Facebook Ad Specialist

Roles and Responsibilities:

● Develop and manage Facebook Ads strategies to meet client goals.

● Set up, launch, and continuously optimize Facebook Ads campaigns.

● Write and test ad copy for conversions, ensuring consistency with landing pages.

● Conduct audience and creative tests to drive better performance.

● Monitor daily ad performance, budgets, and KPIs for ongoing optimization.

● Collaborate with the web development, design, and content teams to create cohesive campaigns.

● Provide actionable insights and generate detailed reports for clients.

● Stay up to date with Facebook’s Advertising Policies, tools, and latest trends.

● Regularly engage with clients to discuss performance and future strategies.

Desired Candidate Profile:

● Minimum 2 years of experience managing Facebook Ads (agency experience preferred).

● Extensive knowledge of Facebook Ads dashboard and optimization techniques.

● Strong understanding of Facebook Advertising Policies.

● Excellent communication, organizational, and project management skills.

● Creative, detail-oriented, and results-driven.

● Ability to handle multiple projects and deliver results within deadlines.

Required Experience, Skills, and Qualifications:

● Bachelor’s degree in Marketing, Communications, or a related field.

● Proven experience in creating high-converting landing pages and ads.

● Strong analytical skills and a proactive approach to solving problems.