Digital Marketing Specialist

KBS Digital Marketing Specialist

Digital Marketing Specialist – Ready to Make a Global Impact?

Are you a results-driven digital marketer who thrives on building data-powered campaigns that fuel real business growth? If you’re passionate about demand generation, inbound marketing, digital advertising, and retention activations, we’d love to meet you.

Join KONE, a global leader in people flow solutions with 110+ years of innovation and play a key role in our exciting digital transformation journey.

Our Global Marketing Hub in Chennai is expanding, and we’re looking for a Digital Marketing Specialist who’s ready to drive high-impact initiatives that accelerate growth across APM, Europe, and Americas regions. You’ll collaborate with global teams, 60+ local Marketing & Communications teams, and bring bold, innovative digital strategies to life.

What You’ll Do

You’ll take the lead on high-visibility digital marketing initiatives, including:

• Designing and executing performance-driven SEM & SMM campaigns through Salesforce Marketing Cloud across Google Ads, Bing, Meta, and LinkedIn.
• Building and launching multi-step email nurture and drip campaigns that attract, convert, and retain customers.
• Localizing global marketing strategies to maximize regional performance.
• Building and optimizing web pages using SDL Tridion & Adobe Experience Manager.
• Collaborating with cross-functional teams to deliver impactful digital solutions.
• Managing multiple exciting global projects and delivering them on time with excellence.
• Ensuring deliverables meet KONE’s global brand, content, and quality standards.

You’ll also have the chance to expand your skill set by supporting your Hub teammates in: Website content management, web analytics, and SEO.

What We’re Looking For

You’ll thrive in this role if you have:

• 5–8 years of experience in PPC (search, social, and email) with global brands or marketing agencies.
• A process-driven mindset and the ability to standardize digital marketing workflows for scalability and impact.
• Strong working knowledge of CMS, website structures, and search engine principles.
• A self-starter attitude with exceptional attention to detail.
• Clear communication skills and comfort working with global, cross-cultural teams.
• The ability to adapt to the fast-paced Marketing Hub environment and collaborate closely with specialists across PPC, Email Marketing, SEO, Graphic Design, and Web Analytics.
• Chennai as your home base—or willingness to relocate.
• Bonus points if you have: Certification or hands-on experience with Salesforce Marketing Cloud and Adobe Experience Manager.

Why You’ll Love Working at KONE

• Work with a globally respected brand and culturally diverse teams.
• Competitive pay + performance-based bonuses.
• Professional development opportunities to help you grow your career.
• A dynamic, innovative, and supportive team culture.

At KONE, we are focused on creating an innovative and collaborative working culture where we value the contribution of each individual. Employee engagement is a key focus area for us and we encourage participation and the sharing of information and ideas. Sustainability is an integral part of our culture and the daily practice. We follow ethical business practices and we seek to develop a culture of working together where co-workers trust and respect each other and good performance is recognized. In being a great place to work, we are proud to offer a range of experiences and opportunities that will help you to achieve your career and personal goals and enable you to live a healthy and balanced life.

Read more on https://careers.kone.com/en/

Experience Level

Mid Level