Sales & Marketing Executive

Poddar Tyres Ltd. is seeking a dynamic and result-oriented Sales Executive to drive sales growth and strengthen the company’s presence in the bicycle and two-wheeler tyre market across Chennai and surrounding territories. The role requires extensive field engagement to expand the dealer network, improve market share, and build long-term customer relationships.

Key Responsibilities

* Achieve monthly, quarterly, and annual sales targets for bicycle and two-wheeler tyres.

* Visit dealers, distributors, wholesalers, retailers, and mechanics to generate sales and strengthen business relationships.

* Spend 3–4 days every week in the field to monitor market activities, identify new business opportunities, and increase product visibility.

* Appoint new dealers and distributors in potential markets.

* Improve market share by converting competitors’ customers and expanding product penetration.

* Ensure product availability across assigned territories and maintain healthy stock levels with channel partners.

* Collect market intelligence on competitor pricing, schemes, product launches, and customer preferences.

* Conduct product demonstrations and educate dealers and retailers about product features and benefits.

* Execute sales promotions, dealer engagement programs, and marketing initiatives in coordination with the regional sales team.

* Resolve dealer and customer issues related to product availability, delivery, and after-sales support.

* Prepare daily call reports, weekly sales updates, and monthly business reviews.

* Coordinate with the manufacturing plant, logistics, and head office to ensure timely order execution and customer satisfaction.

Key Performance Indicators (KPIs)

* Achievement of sales targets.

* Increase in market share within the assigned territory.

* New dealer/distributor appointments.

* Dealer retention and relationship management.

* Territory coverage and productive field visits.

* Sales growth by product category.

* Collection of market intelligence and competitor updates.

* Timely submission of sales reports.