Channel Sales Manager

Key Responsibilities:

• Develop and manage a strong network of channel partners, including distributors, resellers, and retail partners.
• Drive primary and secondary sales for IT hardware products such as laptops, desktops, and printers.
• Achieve monthly, quarterly, and annual sales targets.
• Identify and onboard new channel partners to expand market reach.
• Conduct regular partner visits, training, and engagement programs.
• Coordinate with OEMs and vendors for product positioning, promotions, and schemes.
• Monitor competitor activities and provide market intelligence.
• Ensure proper inventory planning and stock availability with partners.
• Resolve partner issues related to pricing, delivery, and service support.
• Work closely with marketing and product teams for promotional campaigns.

Required Skills & Qualifications

• Bachelor’s degree in business, marketing, IT, or a related field.
• 5–10 years of experience in channel sales, preferably in IT hardware industry.
• Strong knowledge of laptop, desktop, and printer ecosystems.
• Experience working with leading OEMs such as HP Inc., Dell Technologies, Lenovo Group, Canon Inc., or Epson is highly preferred.
• Proven track record of achieving sales targets in channel-driven business.
• Strong negotiation, communication, and relationship management skills.
• Ability to travel extensively within assigned territory.
• Good understanding of pricing models, margins, and distribution structures.

Preferred Attributes

• Strong leadership and partner management skills.
• Analytical mindset with ability to forecast sales trends.
• Self-motivated and target-driven personality.
• Ability to work in a fast-paced and competitive environment.