Marketing Platform Analyst - Campaign Management

Marketing Platform Auto Analyst

Skill required: Marketing Operations - Campaign Management
Designation: Marketing Platform Auto Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? FINANCE: Responsible for daily campaign management and deliverables CLIENT: Coordination and delivery of SOWs/LOEs Daily task management and delivery maintenance Manage customer satisfaction (define indicators, apply data collection process, analysis and take corrective and preventions actions) Identify business growth opportunities. Ensure account continuity based on set metrics / SLAs / KPIs (performance) Manage team structure and allocations. RESOURCES: Manage/Lead a set of teams/accounts providing leadership, guidance and organization to the projects under his/her command. Define and evaluate direct reports business objectives (PA Process) Follow up on team members defined career path and professional growth opportunities. Define, implement and follow up on team’s training program Escalation details need to share to Manager for internal conflicts / incidents The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
What are we looking for? 2+ yrs of experience in Marketo Proficiency in HTML/CSS and experience developing responsive designs for emails, landing pages, and forms Knowledge of JavaScript for Marketo is a plus Relevant certifications in Marketo and HTML responsive design are advantageous. Written and verbal communication skills in English Autonomy in balancing day to day workload, priorities, and schedule is expected Create new emails, forms, and landing sites with Marketo. Create, modify, and test campaign components like forms, landing pages, emails, smart campaigns, smart list etc., Control the Marketo programs’ technical design, configuration, deployment, and modification. Experience with email strategy, A/B testing and developing email templates is required Develop and execute marketing campaigns using Marketo, including email, lead nurturing, segmentation, and scoring programs Analyze operational marketing and/or sales processes to find and suggest efficiencies Ensure that all project deliverables are timely and of high quality Develop responsive email templates, landing pages, and forms using HTML/CSS within the Marketo platform Experience using email testing platforms (Email on Acid or Litmus) Flexible working in shift Certifications –Marketo, Digital Marketing
Roles and Responsibilities: •In this role you are required to do analysis and solving of lower-complexity problems • Your day to day interaction is with peers within Accenture before updating supervisors • In this role you may have limited exposure with clients and/or Accenture management • You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments • The decisions you make impact your own work and may impact the work of others • You will be an individual contributor as a part of a team, with a focused scope of work • Please note that this role may require you to work in rotational shifts