Branch Incharge

Job Responsibility:

1. Sales & Business Development

• Achieve monthly and annual sales targets as per company goals.
• Ensure proper market coverage and customer acquisition.
• Identify and develop new business opportunities.
• Monitor wholesale/retail site performance and ensure audit compliance.

2. Operations Management

• Oversee day-to-day branch operations ensuring smooth functioning.
• Monitor stock levels, inventory management, and billing accuracy.
• Ensure adherence to company SOPs, compliance policies, and statutory regulations.
• Maintain branch hygiene, branding, and display standards.

3. People Management

• Supervise, guide, and motivate branch staff (Sales Executives, BI, DB, etc.).
• Conduct training and performance reviews for the team.
• Handle disciplinary issues in line with company policies.
• Ensure proper manpower deployment for market visits and coverage.

4. Financial & Administrative Control

• Monitor AR (Accounts Receivable) and ensure timely collections.
• Control branch expenses and prevent revenue leakage.
• Ensure proper documentation, legal compliance, and reporting to HO.

5. Reporting & Coordination

• Prepare daily/weekly/monthly sales and operational reports.
• Coordinate with HO for supply chain, HR, finance, and marketing activities.
• Communicate market feedback, competitor activities, and customer needs.

Key Skills & Competencies

• Strong leadership and team management skills.
• Target-driven with strong business acumen.
• Good communication and negotiation skills.
• Ability to handle pressure and resolve conflicts.
• Knowledge of FMCG/Distribution operations preferred.

Performance Indicators (KPIs)

• Achievement of sales and collection targets.
• Reduction in outstanding AR.
• Audit compliance score.
• Team performance and attrition rate.
• Branch profitability.