Performance Marketer

About Us

Believable Vision Solutions Pvt Ltd is a Dehradun-based marketing and ecommerce services agency helping brands grow through data-driven digital strategies. We work across industries to deliver measurable results for our clients through paid media, creative campaigns, and ecommerce optimization.

Role Overview

We're looking for a sharp, data-driven Performance Marketer who can plan, execute, and optimize paid campaigns across platforms to drive measurable ROI for our clients. You'll own the entire paid media funnel — from strategy and ad creation to budget management and reporting.

Key Responsibilities

• Plan, launch, and manage paid campaigns on Meta (Facebook & Instagram), Google Ads (Search, Display, Shopping, YouTube), and other platforms as needed.
• Set up and manage conversion tracking using Google Tag Manager, Meta Pixel, and GA4.
• Conduct audience research, A/B test creatives and copy, and continuously optimize campaigns for ROAS, CPA, CTR, and other KPIs.
• Manage client ad budgets effectively and provide clear spend-vs-performance analysis.
• Build and optimize ecommerce campaigns including product feed management, shopping ads, and catalog sales.
• Collaborate with the creative and content teams to develop high-performing ad creatives and landing pages.
• Generate weekly and monthly performance reports with actionable insights for clients and internal stakeholders.
• Stay updated on platform algorithm changes, new ad formats, and industry best practices.

Requirements

• Minimum 3 years of hands-on experience running paid campaigns on Meta Ads and Google Ads.
• Proven track record of managing and scaling campaigns with demonstrable ROI.
• Strong understanding of funnel-based marketing, audience segmentation, retargeting, and lookalike audiences.
• Proficiency with Google Analytics 4, Google Tag Manager, and Meta Business Suite.
• Experience managing substantial monthly ad budgets and scaling campaigns profitably.
• Good analytical skills with a comfort for numbers, spreadsheets, and dashboards.
• Familiarity with ecommerce platforms (Shopify, WooCommerce, or similar) is a plus.
• Knowledge of SEO basics and organic growth strategies is a bonus.
• Strong communication skills — ability to present campaign results to clients clearly.

Good to Have

• Experience with other ad platforms such as LinkedIn Ads, Twitter Ads, or Programmatic.
• Hands-on experience with tools like SEMrush, Ahrefs, or similar.
• Basic understanding of HTML/CSS for landing page tweaks.
• Google Ads or Meta Blueprint certification.
• Experience leading or mentoring junior marketers.

What We Offer

• A fast-paced, growth-oriented work environment.
• Opportunity to work across diverse industries and client accounts.
• Learning and upskilling support.
• Competitive salary based on experience and skills.