Brand Manager

Why This Role Matters:

You aren't just "managing" a brand; you are its Internal Founder. This role is for someone who can live and breathe a brand. You are the bridge between the product and the customer. You own the narrative, the aesthetic, and the performance. If the brand wins, it's because of your vision; if it stalls, it's because you haven't found the right story yet.

What You’ll Be Doing:

• End-to-End Brand Ownership: Manage the brand lifecycle—from deciding which products to push to how they are presented to the world.
• Creative Directing: Brief the creative and ads teams on hooks, angles, and visual styles. You don't need to be the designer, but you must be the "Eye" that ensures every piece of content is "on-brand."
• Growth Orchestration: Work with the performance team to align organic storytelling with paid ad strategies. You decide the "What" and "Why" behind every campaign.
• Community & Storytelling: Own the brand’s voice on social media. You’ll manage the community and ensure we aren't just selling products, but building a loyal following.
• Product Strategy: Identify top-performers and "hero" products. Feed insights back to the founder to help decide what we build next.

Who You Are:

• E-commerce Pro: Must have direct experience with D2C/E-commerce brands and performance metrics (ROAS/CPA). You know how to read a dashboard and pivot strategy based on numbers.
• Experienced: 1–2 years of hands-on brand management with a proven track record of growing a digital presence.
• Founder Mindset: You don’t wait for a brief. You are scrappy, proactive, and act as the "Mini-CEO" of your assigned brand.
• Immediate: You are ready to join a fast-paced, remote team immediately.

Important: We are practising what we preach. If your profile/submission hits the right notes, you will be shortlisted for an initial screening interview conducted by Apna's AI Recruiter agent.