Digital Marketing Executive

Job Summary

The Digital Marketing Executive is responsible for planning, implementing, and managing digital marketing campaigns to enhance brand awareness, generate leads, increase website traffic, and support business growth. The role involves managing online marketing channels, content creation, social media platforms, SEO, SEM, email marketing, and performance analytics.

Key Roles & Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Manage and optimize digital campaigns across various platforms, including Google Ads, social media, and display networks.
• Create, schedule, and publish engaging content for social media channels.
• Monitor and improve website performance through Search Engine Optimization (SEO) activities.
• Plan and execute Search Engine Marketing (SEM) and Pay-Per-Click (PPC) campaigns.
• Manage email marketing campaigns, newsletters, and customer engagement initiatives.
• Analyze campaign performance using tools such as Google Analytics and prepare performance reports.
• Generate leads through digital channels and support the sales team in achieving targets.
• Coordinate with graphic designers, content writers, and external agencies for marketing activities.
• Conduct market research and competitor analysis to identify new opportunities.
• Monitor online reputation and respond to customer queries and feedback on digital platforms.
• Stay updated with the latest digital marketing trends, technologies, and best practices.
• Manage marketing budgets and ensure optimal utilization of resources.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Certification in Digital Marketing, Google Ads, SEO, or Social Media Marketing is preferred.
• 1–5 years of relevant experience in digital marketing.

Key Skills

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Google Ads & PPC Campaign Management
• Social Media Marketing
• Content Marketing
• Email Marketing
• Google Analytics & Reporting
• Lead Generation
• Marketing Automation Tools
• Communication & Creative Thinking
• Data Analysis & Problem Solving
• Key Performance Indicators (KPIs)Website traffic growth
• Lead generation and conversion rates
• Return on Ad Spend (ROAS)
• Cost Per Lead (CPL)
• Social media engagement and follower growth
• Search engine rankings
• Email campaign performance metrics
• Overall digital campaign ROI

Preferred Tools & Platforms

• Google Analytics
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Search Console
• SEMrush / Ahrefs
• Mailchimp / HubSpot
• Canva / Adobe Creative Suite
• WordPress or other CMS platforms