Business Development Executive (BDE)

Job Description – Business Development Executive (School Book Fair Division)

Company: TKB - THE KIDS BOOK / MediaSols

Position: Business Development Executive

Department: School Book Fair & Educational Events

Job Type: Full-time

Location: Ernakulam

About the Role: We are looking for an energetic and relationship-driven Business Development Executive to expand our School Book Fair division. The role involves connecting with schools, presenting innovative book fair concepts, coordinating events, and building long-term partnerships with educational institutions.

The ideal candidate should be passionate about education, books, student engagement activities, and business growth.

• Key ResponsibilitiesIdentify and approach schools for conducting Book Fairs, Reading Programs, and Student Engagement Events.
• Build strong relationships with school principals, managements, coordinators, and teachers.
• Present company offerings including book fairs, educational products, competitions, and activity-based learning initiatives.
• Schedule and conduct school meetings, presentations, and follow-ups.
• Coordinate with internal teams for smooth execution of book fairs and events.
• Achieve monthly and annual business targets.
• Develop strategies to increase participation and sales during book fairs.
• Maintain records of client interactions, leads, and business opportunities.
• Explore opportunities for partnerships with schools, distributors, and educational institutions.
• Collect feedback from schools and suggest improvements for future events.

Required Skills & Qualifications: Preferably Bachelor’s degree in Business, Marketing, Sales, or related field.

• Prior experience in sales, business development, educational products, publishing, or event coordination is preferred.
• Excellent communication and presentation skills.
• Strong networking and relationship-building ability.
• Ability to travel extensively and visit schools regularly.
• Self-motivated, target-oriented, and proactive mindset.
• Basic knowledge of MS Office, Google Sheets, and digital communication tools.
• Preferred QualitiesPassion for books, education, and children’s learning.
• Creative thinking and event coordination skills.
• Ability to handle multiple schools and events simultaneously.
• Professional appearance and positive attitude.

Compensation & Benefits:

• Attractive salary package
• Career growth opportunities
• Exposure to educational institutions and large-scale school events

Why Join Us? Opportunity to work with schools and inspire young readers.

• Be part of innovative educational initiatives and engaging book fair experiences.
• Dynamic and growth-oriented work environment.
• Chance to contribute to children’s learning and reading culture.