Sales & Marketing Manager

Job Description – Manager (Restaurant & Rooftop Operations) Position General Manager – Restaurant, Rooftop Café & Events

LocationFaridabad, Haryana

Reporting ToOwners / Directors

Purpose of the RoleThe General Manager shall be responsible for the overall management, growth, profitability, customer experience, staff performance, marketing coordination, and operational excellence of the restaurant, rooftop café/lounge, and event business.

• Key Responsibilities

1. Business OperationsManage day-to-day operations of the restaurant and rooftop venue.

• Ensure smooth functioning of kitchen, service, housekeeping, and guest relations.
• Monitor opening and closing procedures.
• Ensure compliance with all operational SOPs.

2. Revenue & ProfitabilityAchieve monthly revenue and profitability targets.

• Increase table occupancy and average customer spend.
• Develop strategies to improve weekday business and rooftop utilization.
• Monitor food cost, beverage cost, wastage, and operating expenses.
• Submit weekly and monthly business performance reports.

3. Events & Banquet SalesDevelop and promote birthday parties, anniversaries, corporate events, kitty parties, and private gatherings.

• Build relationships with local corporates, schools, clubs, and resident welfare associations.
• Achieve monthly event booking targets.
• Coordinate event execution from inquiry to completion.

4. Customer ExperienceEnsure exceptional guest satisfaction.

• Address customer complaints promptly and professionally.
• Monitor online reviews and customer feedback.
• Maintain service standards and hospitality culture.

5. Team ManagementRecruit, train, supervise, and motivate staff.

• Prepare duty rosters and manpower plans.
• Conduct regular staff training programs.
• Monitor employee discipline, grooming, and performance.

6. Sales & MarketingWork with digital marketing agencies and social media teams.

• Plan promotional campaigns, food festivals, live music nights, and special events.
• Increase visibility on social media and food delivery platforms.
• Develop local marketing initiatives to attract repeat customers.

7. Inventory & ProcurementMonitor inventory levels and stock movement.

• Prevent pilferage and wastage.
• Coordinate with suppliers and vendors.
• Ensure timely procurement and cost control.

8. Compliance & SafetyEnsure compliance with FSSAI, fire safety, labour laws, excise regulations, and local authority requirements.

• Maintain hygiene and cleanliness standards.
• Conduct periodic safety audits.
• Key Performance Indicators (KPIs)Monthly revenue achievement.
• Gross profit margin.
• Food cost percentage.
• Beverage cost percentage.
• Number of event bookings.
• Customer satisfaction ratings.
• Online review ratings.
• Staff retention.
• Reduction in wastage and pilferage.
• Growth in repeat customers.
• Desired Qualifications Graduate in Hospitality Management, Hotel Management, Business Administration, or related field.
• Minimum 3 years' experience in restaurant, lounge, hotel F&B, or hospitality operations.
• Experience managing a team of 15+ employees.
• Proven experience in revenue generation and event sales.
• Strong leadership, communication, and customer service skills.
• Preferred ExperienceExperience in rooftop restaurants, lounges, cafés, or banquet operations.
• Experience in NCR hospitality market.
• Existing relationships with event planners, corporates, and hospitality vendors.
• Compensation StructureFixed Salary.
• Performance-linked monthly incentive.
• Annual performance bonus based on revenue and profitability targets.

Expected OutcomeThe General Manager shall be responsible for transforming the venue into a leading dining, rooftop, and event destination in Faridabad while achieving sustainable revenue growth and operational profitability.