Social Media Marketing Executive

Role Summary - The Social Media Manager will plan, create, schedule, and manage the school’s social media presence to build awareness, improve engagement, and communicate the school’s mission, activities, achievements, and events effectively.

Key Responsibilities:

• Develop and implement a monthly social media content plan.
• Create engaging posts, captions, stories, reels, and basic graphics.
• Manage school social media accounts such as Instagram, Facebook, YouTube, and WhatsApp updates as required.
• Cover school events, activities, celebrations, classroom learning, and student achievements through photos and videos.
• Ensure all content reflects the school’s values, tone, and brand identity.
• Respond to messages and comments politely and professionally, or coordinate responses with the concerned team.
• Monitor social media performance and prepare simple reports on reach, engagement, and growth.
• Coordinate with teachers, students, and management to collect content and approvals.
• Stay updated on social media trends, tools, and best practices.
• Maintain a safe, respectful, and child-friendly online presence.

Required Skills:

• Strong written communication in English and preferably Hindi.
• Good understanding of social media platforms and content trends.
• Basic graphic design and video editing skills.
• Ability to write creative captions and short promotional content.
• Good photography and content-capture sense.
• Organized, proactive, and able to meet deadlines.
• Comfortable working in a school environment and handling child-related content responsibly.

Preferred Qualifications:

• 12th/Graduate in any discipline, preferably with experience in marketing, media, communications, or education.
• Prior experience managing social media for a school, NGO, brand, or educational institution.
• Knowledge of Canva, Meta Business Suite, Instagram tools, and basic analytics.