Sales and Marketing Coordinator

KEY RESPONSIBILITIES — SALES COORDINATION (60%)

Order Management & Buyer Support

•      Manage the end-to-end B2B order cycle: receive purchase orders, confirm pricing and availability, coordinate production scheduling, track dispatch, and confirm delivery.

•      Prepare and send professional quotations, proforma invoices, and commercial offers to distributors, retailers, and institutional buyers.

•      Maintain the master order tracker — every live order, its status, expected dispatch date, and payment status at a glance.

•      Coordinate with the production team to ensure orders are manufactured and dispatched on time — flag delays early.

•      Handle buyer queries on pricing, MOQs, product specifications, customisation options, and delivery timelines.

Distributor & Retail Partner Management

•      Be the primary point of contact for existing distributors and retail partners (domestic and GCC).

•      Maintain regular communication with key accounts — share new product launches, seasonal offers, and catalogue updates.

•      Track sell-through and reorder patterns at key retail partners to proactively suggest replenishment.

•      Coordinate sample dispatches for new buyer evaluations, trade fairs, and retail listing pitches.

•      Support the MD in managing GCC retail relationships (Dabdoob, Toys R Us Saudi) — preparing shipment documentation, commercial invoices, and compliance paperwork for exports.

New Business Development Support

•      Research and identify potential new distributors, retailers, institutional buyers, and e-commerce platforms for Sterling’s product lines.

•      Manage enquiries from B2B platforms (IndiaMart, TradeIndia, Alibaba India) — respond promptly, share catalogues, and convert to orders.

•      Prepare and maintain a CRM or lead tracker with all prospects, follow-up dates, and status.

•      Coordinate cold outreach campaigns — emails, calls, and WhatsApp to potential buyers with product catalogues and pricing.

•      Support pitch preparation for large institutional orders (schools, corporates, government tenders).

Pricing, Catalogue & Documentation

•      Maintain updated product catalogues (digital and print) across all product lines with current pricing, images, and specifications.

•      Prepare rate cards, discount structures, and MOQ sheets for different buyer categories (distributor, retailer, institutional).

•      Coordinate product photography and packaging artwork with the design team for catalogue and marketing use.

•      Maintain a pricing master that includes landed costs, margins, and competitive benchmarking.

KEY RESPONSIBILITIES — MARKETING COORDINATION (40%)

Trade Marketing & Brand Visibility

•      Coordinate Sterling’s presence at domestic and international trade fairs — stall booking, sample selection, display materials, logistics, and follow-up.

•      Support book fair participation (Bologna, London, Frankfurt) — prepare catalogues, rights sheets, and display copies in coordination with the MD.

•      Manage B2B marketing materials: brochures, product sheets, company profile documents, presentation decks.

•      Coordinate with printers and designers for marketing collateral production (leveraging Sterling’s in-house printing capability).

Digital & Online Presence (B2B focused)

•      Manage and update Sterling’s product listings on B2B platforms: IndiaMart, TradeIndia, Alibaba India, and any future platforms.

•      Ensure product images, descriptions, pricing, and MOQ information are accurate and compelling across all platforms.

•      Support the company’s LinkedIn presence — coordinate posts about new product launches, trade fair participation, and business milestones.

•      Monitor competitor activity on B2B platforms — pricing, new launches, and positioning.

Market Intelligence & Reporting

•      Track and report monthly sales performance by product line, buyer category, and region.

•      Prepare weekly sales pipeline reports: new enquiries, quotations sent, orders confirmed, dispatches completed.

•      Monitor toy industry trends, competitor launches, and pricing movements — share relevant insights with the MD.

•      Maintain a competitor product database with pricing, packaging, and feature comparisons for key categories.

•      Track trade fair ROI — leads generated, orders converted, and cost per acquisition.