Senior Sales Manager

 1. Business Development (B2B & B2C)- Identify, research, and target new business opportunities across corporates, event planners, banquet halls, and individual high-value clients. 

● Build partnerships with businesses, housing societies, and event organizers for repeat/large orders. 

● Generate leads through networking, cold calling, referrals, digital inquiries, and in-person visits. 

● Develop and maintain a healthy sales pipeline to achieve monthly/quarterly targets. 

2. Client Engagement (Telephonic & In-Person)-Make outbound sales calls to prospective clients and respond to inbound leads promptly. 

● Schedule and conduct meetings/presentations/tastings with clients to showcase Sheffy’s offerings. 

● Understand client needs (budget, cuisine preference, event size) and recommend tailored menu/solutions. 

● Negotiate contracts, pricing, and terms while ensuring profitability. 

● Provide excellent after-sales service to build loyalty and repeat orders. 

3. Relationship Management- Maintain regular touchpoints with existing clients to upsell/cross-sell Sheffy’s services. 

● Build long-term client relationships by acting as a trusted food solutions advisor. 

● Collect and act on feedback to improve client satisfaction. 

● Sales Reporting & Targets- Achieve individual sales targets (monthly/quarterly/annual). 

● Maintain accurate records of leads, opportunities, and conversions in CRM/sales trackers. 

Provide regular reports and updates on market trends, competition, and client preferences. 

Key KPIs: 

● Number of qualified leads generated 

● Conversion rate (leads to orders) 

● Client retention and repeat orders