Social Media Executive

Key Responsibilities

• Content Creation & Scheduling: Developing, creating, and scheduling daily posts, including text, images, and videos (reels/stories).
• Social Media Strategy: Executing, not just planning, social media strategies to increase brand awareness and engagement.
• Community Management: Responding to comments, messages, and inquiries in a timely manner to maintain active engagement.
• Analytics and Reporting: Tracking key performance indicators (KPIs) like reach, engagement, and conversion rates, and creating reports on campaign performance.
• Trend Monitoring: Identifying industry trends, hashtags, and social media tools to increase visibility.
• Campaign Support: Collaborating with marketing teams to support product launches and paid social media campaigns. Cutshort +6

Required Skills and Qualifications

• Written Communication: Excellent, creative copywriting skills suited for different social media platforms.
• Platform Expertise: Deep knowledge of major social media platforms (Instagram, LinkedIn, Facebook, X/Twitter, TikTok).
• Tools Proficiency: Familiarity with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Graphic Design/Editing: Basic knowledge of design tools like Canva or Photoshop.
• Analytical Thinking: Ability to interpret data to refine strategies.
• Experience: Generally 1–3 years of experience in social media marketing or a similar digital marketing role.