Lead Generation Specialist

Ready to shape the future of work? 
At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges. 
If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment. 
Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.

Inviting applications for the role of Assistant Vice President - Demand Generation
In this role, we are seeking a strategic and results-driven AVP of Demand Generation to join our dynamic team. In this role, you will lead and manage a team of some specialists while driving our demand generation and business development efforts. You will be responsible for developing and executing strategies to increase market share, enhance client relationships, and drive revenue growth. In addition, would be leading efforts in designing and building capability with a vision to coach team members and have a minimum commitment of some years to this role.

Responsibilities
•    Strategy: Continuously improve the operating model methodology for demand generation activities
•    Team Leadership: Lead and mentor a team of 2-3 demand generation specialists, ensuring alignment with company objectives and fostering a high-performance culture.
•    Prospect Research: Conduct thorough market research to identify target companies and key decision-makers, developing insights to guide outreach efforts.
•    Campaign Management: Planning and execution of email and social lead generation campaigns, ensuring alignment with overall sales objectives.
•    Social Selling: Develop and implement social selling strategies across platforms like LinkedIn, and other relevant channels to identify and engage potential leads.
•    Sales technology stack: Utilize automation tools to deliver campaigns, track performance, and enhance lead nurturing.
•    Collaboration: Work closely with the sales and marketing teams to align goals and seamless handoff of leads.
•    Training & Development: Provide ongoing training and support to team members on best practices in lead generation and use of tools and technologies.
•    Data Analysis: Analyze campaign performance metrics and lead quality to continuously refine strategies and improve results.
•    Reporting: Prepare regular reports on lead generation activities, performance metrics, and actionable insights for senior management

Qualifications we seek in you!
Minimum Qualifications / Skills
•    Proven track record in digital sales including targeted prospecting and lead generation.
•    Prior experience in designing and operating a lead generation function including building the supporting team and technology stack. 
•    Excellent leadership, communication, and interpersonal skills. Proven ability to influence peers across all functions.
•    Deep knowledge of B2B digital marketing and sales processes at scale including technology automation.
Preferred Qualifications/ Skills
•    Graduate or postgraduate degree in Business Development, Strategy and Leadership, Marketing or a related field
•    Certification in Sales Enablement will be added advantage
Why join Genpact? 
•    Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovation 
•    Make an impact – Drive change for global enterprises and solve business challenges that matter 
•    Accelerate your career – Get hands-on experience, mentorship, and continuous learning opportunities 
•    Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day 
•    Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress 
Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up. 
Let’s build tomorrow together. 

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.  
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.