CRM Systems Analyst

CRM Systems Analyst

ApplyBoard simplifies the study abroad application process by connecting international students, international student advisors, and educational institutions on one personalized platform. For more than a decade, ApplyBoard's team members have been dedicated to breaking down barriers to international education, while thriving at a company that invests in their career growth. Our six core values guide us in our mission to educate the world, and are the foundation of our company culture. As an organization built on diversity, our team members are representative of the students we support.

The Opportunity:

ApplyBoard is seeking a CRM Systems Analyst to support one of our school partners with owning and evolving their HubSpot ecosystem, enabling high-performing recruitment, admissions, and marketing operations. This role sits at the intersection of business, data, and systems—translating operational needs into scalable CRM solutions that improve conversion, productivity, and decision-making.

What You’ll Be Doing Every Day: 

• Lead requirements gathering through stakeholder interviews, workshops, and workflow analysis

• Develop process maps, user stories, and technical specifications

• Conduct gap analyses on current CRM workflows to identify inefficiencies and breakdowns

• Maintain and prioritize a backlog of enhancements based on business impact and effort

• Configure and manage workflows, automation, pipelines, lifecycle stages, and scoring models

• Enforce governance standards including naming conventions, permissions, and data structures

• Monitor and resolve data sync issues across systems, partnering with IT as needed

• Support integrations and middleware tools (e.g., Zapier, Make, APIs)

• Build dashboards and reports on funnel performance, conversion, campaign ROI, and team productivity

• Support forecasting and predictive models through clean, structured data

• Perform segmentation and attribution analysis to improve targeting and engagement

• Develop SOPs, documentation, and training materials for CRM users

• Lead onboarding and ongoing training sessions for internal teams

• Drive adoption of new features, processes, and governance standards

• Ensure compliance with data privacy and regulatory requirements

What You Bring to the Table:

• 3–5 years of experience in CRM systems, business analysis, or revenue operations

• Hands-on experience with HubSpot (Marketing Hub, Operations Hub)

• Strong understanding of CRM architecture, workflows, and automation logic

• Experience with reporting and analytics tools (Excel/Google Sheets, CRM reporting, basic SQL)

• Proven ability to translate business requirements into technical solutions

• Strong analytical, problem-solving, and documentation skills

• Excellent communication skills across technical and non-technical stakeholders

• Experience with student information systems or complex CRM ecosystems

• HubSpot certifications (Admin, Marketing, Operations)

• Experience with integrations, APIs, and middleware tools

• Experience with BI tools such as Tableau or Power BI

• Exposure to forecasting, predictive modeling, or growth analytics

• Experience in a high-growth, data-driven organization

About ApplyBoard

ApplyBoard empowers students around the world to access international education. Our global team leverages cutting-edge technology to build innovative tools and share sector insights that support our network of international students and 1,500+ partner institutions. We've helped more than 1,300,000 students from over 180 countries with their study abroad journey so far, and we're just getting started.

Ready to join us? We're grateful for your interest in joining the ApplyBoard team. However, only select applicants will be contacted for an interview.

We may use artificial intelligence tools to support the hiring process, potentially while reviewing applications, analyzing resumes, or assessing applicant responses. These tools don't replace human judgment, and final hiring decisions are made by our team members. If you'd like more information about how your data is processed, please contact us.

ApplyBoard welcomes applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.

Experience Level

Mid Level