Digital Marketing Strategist - Mobile App Ecosystem

Digital Marketing Strategist, AppDev

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in a digital advertising, mobile marketing, analytics or consulting role.
• Experience in the Apps ecosystem (e.g., Google App campaigns or App growth marketing or App product management).
• Experience working with cross-functional stakeholders.

Preferred qualifications:

• 6 years of experience in digital advertising, mobile marketing or analytical or consulting role.
• Understanding of the mobile app ecosystem, including mobile attribution partners, SDK and conversion tracking.
• Ability to work in a fluid, changing environment and manage multiple priorities.
• Excellent communication and presentation skills, with the ability to influence stakeholders and explain technical concepts to non-technical audiences.
• Excellent problem-solving skills with the ability to analyze datasets and derive insights.

About the job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

As an AppDev Digital Marketing Strategist (DMS), you will work collaboratively with our App Sellers to solve client-level problems as well as increase the App maturity of our advertisers in AppDev (GCS). You will operate as a trusted advisor, providing technical and consultative direction to our highest opportunity GCS customers, using a range of App services to drive business growth.

Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.

To learn more about gTech, check out our video.

Responsibilities

• Analyze client performance data to identify growth opportunities, recommending specific App optimization strategies to meet customer business objectives.
• Partner with App sellers to align on account plans, ensuring a unified approach to servicing potential clients.
• Serve as the primary point-of-contact for advanced app-related challenges and guiding clients on best practices for App campaigns.
• Stay at the forefront of the mobile app ecosystem and Google’s evolving ad solutions, translate the technical concepts into business insights for clients.
• Document and share client success stories, create optimization playbooks and contribute to the knowledge base to elevate the expertise of the wider GCS team.

Experience Level

Mid Level