Email Design and Campaign Specialist

E-mail Design / Email Campaign/Salesforce Marketing Cloud/Adobe Campaign Management 2 yrs exp

Company Description

WNS (Holdings) Limited (NYSE: WNS) is a digital-led business transformation and services company that co-creates smarter businesses with more than 700 clients across 10 industries. We blend deep domain excellence, WNS’ core differentiation, with AI-powered platforms and analytics to help businesses innovate continuously, scale effortlessly, adapt swiftly and lead resiliently in a world defined by disruption.

Our purpose: Enabling lasting business value by designing intelligent, human-led solutions that deliver sustainable outcomes and differentiated impact.

3                                       4                    13                   
Global Headquarters     Continents    Countries   

700+          66000+              65
Clients      Employees       Delivery Centers

Job Description

An Email Design & Campaign Specialist is responsible for developing, executing, and optimizing email campaigns that engage target audiences, build customer loyalty, and drive conversions. This role blends creative skills (design & development) with technical and analytical expertise (automation, segmentation, and performance tracking).

Email Design Operations

• Design & build digital marketing responsive emails using Photoshop, Dreamweaver, and Email Marketing Tool – Salesforce Marketing Cloud & Adobe Campaign Management
• Responsible for resizing, modifying the images and uploading the same on live emails
• Expertise on Photoshop, Dreamweaver, HTML/ HTML5 CSS/ CSS3
• Good knowledge in cross email accounts issues and debugging 
• Adept in online and traditional marketing and highly skilled in visual communications

 

      Email Campaign Operations

• End to end e-mail campaign management and coordination for e-mail, push & other customer touchpoints using marketing automation tools
• Know how to use systems Salesforce Marketing Cloud, Adobe Campaign Management, Marketo
• Managing on-time online editorial content publishing on related system (AWS, SalesForce, Marketo)
• Customer profiling & audience building – using marketing automation tools and/or SQL
• Understanding of marketing automation including e-mail design, responsive HTML coding, SQL query building, tracking and analysis of results
• Providing training and assistance to stakeholders on Campaign Management systems ( (AWS, SalesForce, Marketo) and processes.
• Conduct A/B testing on elements such as subject lines, content, imagery, and send times to optimize campaign performance and engagement rates.
• Initiating translation process of campaigns and delivering them to all related parties for validation
• Keep the track of deliveries with cost, deadline and supplier performance details in excel reports
• Act as SME for related projects.
• Aiding business to support additions and modifications of CRM content.
• Ensures editorial content is published according to guidelines
• Directing business on campaign content management process and workflows.

Experience

Proven experience in an email marketing or digital marketing role, typically 2+ years, with a track record of successful campaign management.

Qualifications

Qualification

• Masters/bachelor's degree in Computers, Marketing or a related field is typically required.
• Proficiency in japanese language (good to have)

Additional Information

Technical Skills

• • Proficiency in email marketing platforms/automation tools (AWS, Salesforce Marketing Cloud, Marketo, IVALDI)
  • Basic knowledge of HTML and CSS for email customization and troubleshooting.
  • Experience with graphic design tools (Adobe Creative Suite) is a plus.

Experience Level

Executive Level