Lifecycle and Nurture Marketing Analyst

Lifecycle / nurture analyst

Overview: Semi-technical Candidates who have worked in Hybrid i.e. Digital Marketing/ semi-technical role with SaaS Product or high-growth Fintech companies with total of 3–5 years experience in a hybrid Developer.

Job Description

• Support build marketing agents: Support, build and deploy custom agents using Claude, Gemini, or ChatGPT to automate Growth Marketing workflows and establish cross-platform synchronisation.
• MarTech Orchestration: Act as the technical bridge between Salesforce and HubSpot, ensuring seamless data flow and lead management.
• Intelligence Dashboards: Design and maintain LLM empowered, API-connected, interactive dashboards that translate automation outcomes into business KPIs.
• Web Management: Serve as the primary technical back-up for website management, ensuring site stability, SEO tracking, and CMS efficiency.

Skill Set

• Should have deployed 3 to 4 agents with proven outcomes in the Digital Marketing space
• Hands on experience with Salesforce (Marketing Module), HubSpot.
• Hands on experience using LLMs (Claude, Gemini, ChatGPT).
• Experience with AI platforms like Lovable and Notebook LM is preferred but not mandatory.
• Basic understanding of Python or Node.js 
• Hands on connecting Martech tools with platforms like Make.com, Zapier, or n8n to rapidly connect disparate MarTech tools.
• Intermediate level of expertise with creating API connected Dashboards on Power BI
• Deep understanding of structuring data for LLMs
• Understanding of AEO/SEO & CRO preferred but not a showstopper.
• Familiarity with AWS/Azure/GCP

Academics

• Degree in B.E. / B.Tech in Computer Science or equivalent IT certification from a good Institute
• Diploma or equivalent certificate in Digital Marketing
• Professional certification in Gen AI and Agentic AI from any Tier 1 or equivalent institute. (Preferred)
  
  

About Sapiens:- 
Sapiens International Corporation (NASDAQ and TASE: SPNS) is a global leader in intelligent insurance software solutions. With Sapiens’ robust platform, customer-driven partnerships, and rich ecosystem, insurers are empowered to future-proof their organizations with operational excellence in a rapidly changing marketplace. We help insurers harness the power of AI and advanced automation to support core solutions for property and casualty, workers’ compensation, and life insurance, including reinsurance, financial & compliance, data & analytics, digital, and decision management. Sapiens boasts a longtime global presence, serving over 600 customers in more than 30 countries with its innovative SaaS offerings. Recognized by industry experts and selected for the Microsoft Top 100 Partner program, Sapiens is committed to partnering with our customers for their entire transformation journey and is continuously innovating to ensure their success. For More information visit us on www.sapiens.com. 

 

Sapiens is an equal opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds.

Experience Level

Mid Level