Omnichannel Engagement Manager

OCE Manager

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Lilly is committed to delivering unparalleled customer experiences across our customer engagements. As the environment continues to rapidly evolve, we need to accelerate the evolution of our capabilities to keep pace with the needs and expectations of our customers. Omnichannel Engagement (OCE) is Lilly’s transformation effort to create positive customer experiences by enhancing the ways customers interact with Lilly and experience our products.

Position Overview:

OCE Manager reporting to the OCE lead - India, will own the delivery of projects, campaigns, and digital channel execution that form the backbone of Lilly India’s omnichannel capability. This is a high-ownership, execution-forward role requiring someone who can independently manage complex, multi-stakeholder projects, build analytical rigor into marketing decisions, and drive end-to-end delivery.

This role includes a mix of both – strategic and tactical elements. Therefore, the candidate must bring both a strong strategic and operational mindset, with strong leadership skills. The right candidate should have successfully done a brand management role, demonstrate strong stakeholder management experience, along with extensive deep digital expertise.

Responsibilities:

Omnichannel Engagement

• Strengthen India omnichannel capabilities across marketing, sales, medical and PRA teams.
• Drive innovative and creative solutions to drive remarkable customer experience in collaboration with cross-functional teams and external partners.
• Lead OCE capability building:
  • Ensure adoption and implementation of technological advancements in OCE field and accelerate Lilly India’s adoption of OCE initiatives across brands.
  • Prepare affiliate for organization change management and transition to data-driven decision approach.

Project & Campaign Execution

• Own end-to-end project management across 4–5 concurrent OCE initiatives — defining milestones, tracking delivery, managing cross-functional dependencies, and flagging risks proactively before they become blockers.
• Lead execution of omnichannel campaigns in collaboration with Brand, Medical, IT, and Procurement teams, ensuring delivery against defined timelines and KPIs.
• Own and manage brand execution in line with brand team operational plans, with clear accountability for output quality and timeline.
• Identify the right channel mix for brand objectives and translate strategy into clear, executable tactics.
• Manage and maintain all digital platforms and capabilities supporting execution plans.
• Ensure 100% implementation of committed plans and programmes across brands.
• Drive monthly reviews with brand teams across all OCE activities, identifying gaps and recommending course corrections based on performance data.

 OCE Analytics

• Own analytics for all campaigns executed — build and maintain performance dashboards, track KPI achievement, and translate data into actionable insights for brand and medical teams.
• Proactively identify performance gaps from data — diagnose root causes and present evidence-based recommendations.
• Influence brand teams to make data-driven decisions based on market research outcomes and execution performance.
• Leverage IBU dashboards to provide monthly execution reviews and support affiliates in identifying gaps and growth opportunities.
• Develop and maintain reporting frameworks that provide transparency on HCP interaction data across all channels.

 Vendor Management

• Identify, evaluate, and onboard 3rd party vendors and partners for OCE campaigns — owning the full procurement lifecycle.
• Partner with procurement teams to execute effective contracting practices in compliance with all internal policies.

 Minimum Experience Preference:

• 4-6 years of experience with omnichannel marketing/brand marketing/consumer marketing, in a role with direct project ownership across multi-stakeholder environments.
• Commercial experience (preferably marketing) from FMCG, life sciences, pharma OTC.

 Skills Required:

• Expert knowledge in digital marketing and managing digital marketing partners.
• Knowledge of marketing mix modelling and attribution marketing
• Track record in successful delivery of omnichannel solutions/campaigns and vendor management.
• Leadership skills, including ability to work with and through others.
• Fluent in English with excellent communication skills.
• Curiosity and the ability to stay up to date on emerging customer engagement trends.

Education Requirements:

• MBA and Science degree
• Up to 20% expected travel
• Work from office (4 days minimum per week)

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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Experience Level

Mid Level