Senior Search Engine Marketing (SEM) Analyst

Senior Analyst-KDNI

Summary
The Search Engine Marketing (SEM) manager will lead the end-to-end execution of paid search campaigns to drive qualified traffic, leads, and measurable business outcomes across priority service lines. This role is accountable for campaign setup, performance reporting, and continuous optimization of media spend to maximize ROI at global scale.

Key Responsibilities

• Campaign Setup & Management:
  Plan, build, and launch paid search campaigns (Google Ads, Microsoft Ads) aligned to business priorities; structure accounts for scale, apply best-practice keyword, bidding, and audience strategies, and ensure robust tracking (conversion, attribution, tagging).
• Performance Reporting & Insights:
  Develop standardized dashboards and executive-ready reports; monitor KPIs (CTR, CPC, CPA, ROAS, pipeline contribution); translate data into actionable insights and clear recommendations for stakeholders.
• Optimization & Budget Efficiency:
  Continuously optimize bids, creatives, audiences, and landing pages to improve performance; allocate and reallocate budgets based on results; run structured A/B tests; identify and scale high-performing segments while reducing waste.
• Governance & Collaboration:
  Partner with global marketing, content, and analytics teams; enforce platform and brand governance; collaborate with agencies and vendors; ensure compliance with privacy and regulatory standards.

Success Measures

• Improved cost per acquisition (CPA) and return on ad spend (ROAS)
• Increased conversion rates and qualified pipeline
• Efficient budget utilization and reduced wasted spend
• Timely, accurate, and actionable reporting adopted by stakeholders

The role is responsible for leading the end-to-end execution of paid search campaigns to drive qualified traffic, leads, and measurable business outcomes across priority service lines. 

This role is accountable for campaign setup, performance reporting, and continuous optimization of media spend to maximize ROI at global scale. 

Key Responsibilities

• Campaign Setup & Management:
  Plan, build, and launch paid search campaigns (Google Ads, Microsoft Ads) aligned to business priorities; structure accounts for scale, apply best-practice keyword, bidding, and audience strategies, and ensure robust tracking (conversion, attribution, tagging).
• Performance Reporting & Insights:
  Develop standardized dashboards and executive-ready reports; monitor KPIs (CTR, CPC, CPA, ROAS, pipeline contribution); translate data into actionable insights and clear recommendations for stakeholders.
• Optimization & Budget Efficiency:
  Continuously optimize bids, creatives, audiences, and landing pages to improve performance; allocate and reallocate budgets based on results; run structured A/B tests; identify and scale high-performing segments while reducing waste.

• Governance & Collaboration:
  Partner with global marketing, content, and analytics teams; enforce platform and brand governance; collaborate with agencies and vendors; ensure compliance with privacy and regulatory standards.

   

 

Success Measures

• Improved cost per acquisition (CPA) and return on ad spend (ROAS)
• Increased conversion rates and qualified pipeline
• Efficient budget utilization and reduced wasted spend
• Timely, accurate, and actionable reporting adopted by stakeholders

Educational Qualifications 

• BE/B Sc degree from an accredited college or university or equivalent experience
• MBA or postgraduate qualification preferably in Marketing/Digital Marketing
• Certifications in Google Ads, Microsoft Advertising, Google Analytics (GA4), or similar platforms (strong advantage)

Work Experience

• The candidate must have 3 to 5 years of relevant experience in a similar role, particularly in paid search and performance marketing
• Experience in a professional services firm would be an advantage
• Experience in delivering measurable business outcomes such as improved CPA, ROAS, and pipeline contribution
• Demonstrated experience in data-driven decision-making, campaign optimization, and reporting
• Exposure to working in global/matrix environments with cross-functional stakeholders
• Experience collaborating with agencies, vendors, and marketing technology teams
  

Experience Level

Senior Level