Senior Email Design & Campaign Specialist

Senior Analyst - RNA

Company Description

WNS (Holdings) Limited (NYSE: WNS), is a leading Business Process Management (BPM) company. We combine our deep industry knowledge with technology and analytics expertise to co-create innovative, digital-led transformational solutions with clients across 10 industries. We enable businesses in Travel, Insurance, Banking and Financial Services, Manufacturing, Retail and Consumer Packaged Goods, Shipping and Logistics, Healthcare, and Utilities to re-imagine their digital future and transform their outcomes with operational excellence.We deliver an entire spectrum of BPM services in finance and accounting, procurement, customer interaction services and human resources leveraging collaborative models that are tailored to address the unique business challenges of each client. We co-create and execute the future vision of 400+ clients with the help of our 44,000+ employees.

Job Description

E-mail Design & Campaign SpecialistAn Email Design & Campaign Specialist is responsible for developing, executing, and optimizing email campaigns that engage target audiences, build customer loyalty, and drive conversions. This role blends creative skills (design & development) with technical and analytical expertise (automation, segmentation, and performance tracking).Email Design Operations Design & build digital marketing responsive emails using Photoshop, Dreamweaver, and Email Marketing Tool – Salesforce Marketing Cloud/ MarketoResponsible for resizing, modifying the images and uploading the same on live emailsExpertise on Photoshop, Dreamweaver, HTML/ HTML5 CSS/ CSS3Good knowledge in cross email accounts issues and debugging Adept in online and traditional marketing and highly skilled in visual communications Email Campaign OperationsEnd to end e-mail campaign management and coordination for e-mail, push & other customer touchpoints using marketing automation toolsKnow how to use systems Salesforce Marketing Cloud/MarketoManaging on-time online editorial content publishing on related system (AWS, SalesForce, Marketo)Customer profiling & audience building – using marketing automation tools and/or SQLUnderstanding of marketing automation including e-mail design, responsive HTML coding, SQL query building, tracking and analysis of resultsProviding training and assistance to stakeholders on Campaign Management systems ( (AWS, SalesForce, Marketo) and processes.Conduct A/B testing on elements such as subject lines, content, imagery, and send times to optimize campaign performance and engagement rates.Initiating translation process of campaigns and delivering them to all related parties for validationKeep the track of deliveries with cost, deadline and supplier performance details in excel reportsAct as SME for related projects.Aiding business to support additions and modifications of CRM content.Ensures editorial content is published according to guidelinesDirecting business on campaign content management process and workflows.ExperienceProven experience in an email marketing or digital marketing role, typically 2+ years, with a track record of successful campaign management.QualificationMasters/bachelor's degree in Computers, Marketing or a related field is typically required.Proficiency in japanese language (good to have)Technical SkillsProficiency in email marketing platforms/automation tools (AWS, Salesforce Marketing Cloud, Marketo, IVALDI)Basic knowledge of HTML and CSS for email customization and troubleshooting.Experience with graphic design tools (Adobe Creative Suite) is a plus.

Qualifications

Master/bachelor's degree in Computers, Marketing or a related field is typically required.

Experience Level

Senior Level