Senior Salesforce Marketing Cloud Developer

Senior SFMC Developer

Location: Gurugram,Haryana,India

OverviewWe are looking for a highly skilled Senior Salesforce Marketing Cloud Developer with strong hands-on expertise in both SFMC and Salesforce Personalization (Interaction Studio).
The ideal candidate will be responsible for building end-to-end marketing journeys, automations, personalization experiences, and data integrations that power multi-channel customer engagement.
This role requires deep technical knowledge of AMPscript, SSJS, SQL, JavaScript, Interaction Studio Web SDK, and API-based integrations. Role & ResponsibilitiesSalesforce Personalization (Interaction Studio)

• Upgrade and configure existing Web SDK for real-time personalization.
• Track customer behavior, clicks, events, and custom user interactions using JavaScript.
• Build personalized web-site experiences using HTML, CSS, and JavaScript within the Personalization platform.
• Manage and update catalog objects, user profiles, and event data using Interaction Studio REST APIs.
• Create audiences, segments, and personalized campaigns for web engagements.
• Collaborate with marketing and analytics teams to translate personalization strategies into technical implementations.

Salesforce Marketing Cloud (SFMC)

• Execute end-to-end campaigns using Email Studio, Automation Studio,Contact Builder  and Journey Builder.
• Develop and optimize complex SQL queries for segmentation, data transformations, and reporting.
• Build, maintain, and troubleshoot Automations in Automation Studio.
• Create, test, and manage Journey Builder workflows with decision splits, event-triggered sends, and personalization logic.
• Develop custom components using AMPscript and SSJS for landing pages, cloud pages, dynamic content, and triggered messages.
• Ensure high deliverability, data accuracy, and campaign governance across SFMC.

Data & Integration

• Support ETL processes, SFTP data loads, and integration middleware for SFMC/IS data sync.
• Understand and manage the Interaction Studio data model as Catalog objects, User profiles,Events etc.
• Ensure seamless data flow between CRM, web properties, and Salesforce platforms.

Experiences Requirement

• 5+ years of experience in Salesforce Marketing Cloud development.
• 2+ years of hands-on experience in Salesforce Personalization (Interaction Studio).
• Strong capability to independently run campaigns, manage data, and optimize multi-channel journeys.
• Proven experience either in implementing or updating SFIS Web SDK, event tracking, and real-time personalization use cases.
• Experience working in cross-functional teams (Marketing, Dev, CRM, Data).
• Ability to troubleshoot complex issues across automation, journeys, personalization scripts, and integrations.
• Strong understanding of marketing data, customer lifecycle, and personalization strategy implementation techniques.

Required Skills

• Coding Skills- JavaScript (Strong), SQL,
• Salesforce platform scripting- AMPscript (Advanced), SSJS (Advanced)
• HTML / CSS — building and customizing on-site experiences
• Web SDK configuration and implementation
• REST & SOAP API knowledge (Strong ability to write, optimize, and troubleshoot code) As well as Data modeling and segmentation

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Experience Level

Senior Level