Senior Specialist - Category Management for Sports and Outdoor Products

Senior Specialist Category Management SPSP & Outdoors EM

JOB TITLE- SNR SPECIALIST CATEGORY MANAGEMENT SPSP & OUTDOOR EM

 

Purpose & Overall Relevance for the Organization:

 

Supports Senior Manager BU SPSP & OUTDOOR EM (Court/Field/Swim/Outdoor Sports), in executing EM short and medium-term objectives for the category by delivering across all KPIs.

 

Work on seasonal BU range building and alignment process within the parameters set by the EM CTC Range Architecture team and support stakeholders in decision making through comprehensive data analysis (range building, data dashboards, architecture, forecasting, sell through analysis, ONE EM Range selection, Definition of Mandatory range/Category Power Pack, internal GTM Meetings)

 

Execute Global Concepts-to-Consumer strategies in a locally relevant way for EM by working closely with the Category Manager, BU SPSP & OUTDOOR in each Cluster within Emerging Markets, considering different consumer needs and distribution channels.

 

Support in building a product range for the dedicated Category that fulfils the needs of the EM Hub and Clusters, which is competitive in terms of structure, price and margin.

 

Collaborate regularly with global and cluster counter parts to identify business opportunities in the market which supports driving EM SPSP & OUTDOOR strategy

 

 

Key Responsibilities:

 

• Tracking and data analytics for ONE EM RANGE KPIs like Business on Hand and YTD performance
• Act as system champ for the BU (RMA, RMT, GTM milestones, sell-in tools, etc.)
• Responsible for regular sell thru tracking of key campaigns and franchises.
• Take charge of all BU ranging activities in RMA and adhere to seasonal timelines as per guidance set by the MOPS Team
• Responsible for Commercial Input into Global by conducting regular competition analysis of SPSP & OUTDOOR
• Land the best of Adidas SPSP and Outdoor concepts through Category Power Pack/Mandatory range creation
• Understands the EM consumer retail environment including distribution points, share of buy, competitor ranges and pricing strategies

 

Key Relationships:

 

• Category Manager, BU SPSP & OUTDOOR in each Cluster
• EM Hub CtC and MOPS team
• Global SPSP & OUTDOOR BU
• EM Business Intelligence teams ; Strategy Teams & Demand Planning teams
• EM DTC, WHS and E-com excellence teams

 

KPI’s

 

• EM Net Sales, Category growth, Key Franchise growth/share of NS and Go-in Margin
• EM BU campaign sell thru targets and tracking
• EM Category Range Efficiency, SKU targets, Key Franchise forecasting
• BU SPSP and Outdoor Data analytics
• Compliance and adherence to EM Ranging Milestones (RMA)
• Adherence to global deadlines providing meaningful Category Commercial Input

 

 

Knowledge, Skills and Abilities

 

 

Advance excel and powerpoint knowledge. Excellent communication and presentation skills In addition, the individual must demonstrate:

• Passionate for sports, preferably product ranging specific with knowledge of sport
• Exposure to merchandising approach including assortment planning, FPST, Open to Buy, launch and exit calendars, rate of sales, and also to VM planning & execution
• Ability to guide optimal range building as per segmentation strategy and option plan (product type, gender, price points) for different channels
• Pro-active (engaging & impact-oriented) mind-set, ability to think end-to-end
• Ability to work in agile environment with different culture and nationalities
• Commercial acumen: Very good numerical and analytical skills
• Ability to travel, domestic or international, as required

 

Requisite education and Experience/ qualifications

 

• University degree in business, ideally with Marketing and sales focus or equivalent professional experience;
• 3+ years Merchandising experience including Sales and Retail exposure, ideally in sporting goods, fashion/lifestyle brands
• Fluent English (verbal and written)
• Strong MS-Office skills (Word, Excel, PowerPoint), proficient in MS Office

Experience Level

Senior Level