Field Sales Manager

01 ROLE SUMMARY

The Field Sales Manager is a senior leadership role responsible for driving the overall sales performance of Avion Green Astra Solar Energies across Vijayawada and Hyderabad. The FSM leads, coaches, and manages a team of Field Sales Executives and coordinates with the Telecalling team to maximise lead conversion and revenue. This role demands a strong mix of hands-on selling ability, team leadership, market development, and strategic thinking to capture maximum market share in the booming solar sector across Andhra Pradesh and Telangana.

02 KEY RESPONSIBILITIES

Team Leadership & Sales Management

▪     Lead, mentor, and manage a team of 5–15 Field Sales Executives across Hyderabad

▪     Set individual and team monthly sales targets and develop action plans to achieve them

▪     Conduct daily morning briefings, weekly performance reviews, and monthly target-setting sessions

▪     Accompany team members on joint customer visits to coach pitching, objection handling, and closing techniques

▪     Track each FSE's daily visits, pipeline, and closure rate through CRM and daily reports

▪     Drive accountability — identify low-performers early and implement performance improvement plans

Direct Sales & Key Account Management

▪     Personally handle high-value residential (50 kW+), commercial, and industrial solar prospects

▪     Build and manage relationships with key B2B accounts — industries, hospitals, hotels, educational institutions

▪     Negotiate and close large-volume orders with commercial and industrial clients

▪     Develop channel partnerships — solar dealers, EPC subcontractors, and housing developers

Market Development & Business Strategy

▪     Map assigned territories (Vijayawada / Hyderabad districts) for untapped residential and industrial solar potential

▪     Identify high-potential micro-markets — new townships, MSME clusters, industrial corridors

▪     Plan and execute on-ground activation events — solar camps, RWA meetings, industry expos

▪     Track competitor activities, pricing, and product offerings and share market intelligence with management

▪     Provide strategic inputs to management on pricing, product bundling, and go-to-market strategy

Cross-functional Coordination

▪     Coordinate with the Telecalling team to ensure lead quality, follow-up discipline, and appointment conversion

▪     Work closely with the Operations team on site survey scheduling, installation timelines, and customer commitments

▪     Coordinate with Finance on customer payment collection, credit terms, and order documentation

▪     Participate in new product launches, subsidy scheme rollouts, and government tender processes

MIS, Reporting & Forecasting

▪     Prepare and submit weekly sales pipeline reports and monthly revenue forecasts to senior management

▪     Analyse sales data — territory-wise, product-wise, and FSE-wise — and take corrective action

▪     Monitor team CRM hygiene and ensure 100% daily data update compliance

▪     Report on market trends, customer feedback, and competitive landscape monthly

03 ELIGIBILITY & SKILLS

✓   Any graduate — MBA or equivalent preferred

✓   4–9 years of sales experience with minimum 2 years in a team leader / manager role

✓   Strong background in solar, EPC, electrical products, real estate, or FMCG field sales

✓   Proven track record of achieving and exceeding revenue targets

✓   Leadership skills — ability to inspire, coach, and hold a team accountable

✓   Deep understanding of solar market in AP and Telangana — preferred

✓   Knowledge of PM Surya Ghar Yojana, DISCOM processes, and government solar schemes

✓   Excellent communication in Telugu and English; Hindi preferred

✓   Own vehicle (2-wheeler or 4-wheeler) with valid licence — mandatory