Associate Director - Commercialization AI and Omnichannel Analytics

Associate Director, Commercialization AI and Omnichannel Analytics

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Roles & Responsibilities

Commercial & Omnichannel Strategy Leadership

• Act as a strategic thought partner to brand, field, and digital leadership on AI-enabled commercialization and omnichannel strategy.
• Shape and evolve end-to-end omnichannel measurement and optimization frameworks, spanning personal and non-personal promotion.
• Translate business strategy into advanced analytics roadmaps, ensuring alignment with commercial priorities and transformation goals.
• Field Effectiveness & AI-Driven Decisioning.
• Lead analytics supporting field force effectiveness, including targeting, sizing, deployment, and implement next-best-action (NBA) / next-best-engagement (NBE) frameworks leveraging AI and predictive analytics.
• Evaluate impact of field activity, sequencing, and channel mix on customer behavior and brand performance.
• Partner with Field Excellence teams to embed analytics into operational workflows and decision processes.

Omnichannel Orchestration & Optimization

• Develop and oversee omnichannel orchestration models that optimize engagement across rep-led, digital, and non-personal channels.
• Lead customer-level and segment-level analyses to optimize channel mix, message sequencing, cadence, and timing.

Design, Measurement & Experimentation

• Own the design of robust measurement frameworks to assess reach, engagement quality, conversion, and incremental impact.
• Lead advanced test-and-learn strategies, including A/B testing, quasi-experiments, and causal inference approaches.
• Establish gold-standard KPI definitions and success metrics across omnichannel programs.
• Guide interpretation of results into clear, actionable recommendations for senior stakeholders.

Multichannel Spend & Resource Optimization

• Lead marketing mix modeling (MMM), econometric modeling, and budget optimization efforts across channels.
• Partner with Commercial leadership to inform investment decisions, scenario planning, and trade-off analyses.
• Drive optimization of promotional spend to maximize ROI while balancing short-term performance and long-term brand equity.

Advanced Analytics & AI Enablement

• Oversee development and deployment of advanced statistical, econometric, and machine learning models (e.g., regression, Bayesian, causal models, optimization algorithms).
• Ensure analytics solutions are scalable, automated, and integrated into business decisioning.
• Stay at the forefront of emerging AI/GenAI capabilities and identify high-value commercialization use cases.

Leadership, Governance & Capability Building

• Lead, mentor, and develop a team of analysts and data scientists; set technical and analytical standards.
• Establish best practices for analytics governance, data quality, and model validation.
• Influence stakeholders across Commercial, Digital, IT, and Analytics without direct authority.
• Champion a culture of data-driven decision making, experimentation, and continuous improvement.

Skills and Competency

• Deep expertise in commercial analytics, omnichannel measurement, and optimization.
• Strong understanding of field force effectiveness, omnichannel engagement models, and customer decision journeys.
• Advanced knowledge of statistical modelling, econometrics, causal inference, and optimization techniques.
• Demonstrated ability to translate complex analytics into clear business narratives and executive-ready recommendations.
• Strong leadership, stakeholder management, and influencing skills.
• Proven ability to operate in ambiguity and lead transformation initiatives at scale
• Strategic mindset with hands-on analytical depth (“player-coach”).

Experience & Qualifications

• Bachelor’s or master’s degree in Statistics, Mathematics, Economics, Operations Research, Data Science, or related quantitative field; PhD a plus.
• 15+ years of progressive experience in commercial analytics, decision sciences, or advanced analytics roles within biopharma or pharmaceutical industry.
• Proven experience leading field effectiveness, omnichannel analytics, and marketing mix optimization.
• Hands-on experience with statistical and analytics tools (e.g., R, Python, SQL) and visualization platforms (e.g., R Shiny, Dash).
• Demonstrated experience partnering with senior commercial, marketing, finance, and analytics leaders.
• Experience leading teams and influencing across matrixed organizations.

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at TAEnablement@bms.com. Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley.

R1599203 : Associate Director, Commercialization AI and Omnichannel Analytics

Experience Level

Mid Level