Assistant Vice President - Loyalty Analytics and Targeting Strategy

AVP, Loyalty Analytics – Targeting Strategy and Optimization (L11)

Job Description:

Role Title : AVP, Loyalty Analytics – Targeting Strategy and Optimization

 

Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

• We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.

• We provide career advancement and upskilling opportunities, for all to take up leadership roles

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Organizational Overview:

Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth

Role Summary/Purpose :

AVP, Loyalty Analytics – Targeting Strategy and Optimization  (People Manager) role is a part of India Analytics Hub (IAH). The role will deliver on business and organizational priorities for Loyalty Center of Excellence . The candidate will lead the development of enhanced segmentation and targeting strategy for loyalty based card programs using rewards data to improve marketing  efficiency . This person will also oversee the accuracy and completeness of client loyalty reporting .

Key Responsibilities:

• Leverage customer rewards earn/burn behavior to develop scalable, data-driven solutions that enhance marketing effectiveness, reduce attrition, and strengthen customer engagement.

• Lead evaluation of client-specific loyalty reporting, identifying gaps and root causes, recommending corrective actions, and ensuring ongoing oversight and adherence to reporting compliance standards.

• Provide data-driven insights to partners on value propositions, including industry benchmarks, usage trends, and recommendations to improve program performance and effectiveness.

• Lead/ manage multiple cross-functional projects end-to-end, ensuring on-time delivery, high-quality outputs, and complete documentation in alignment with audit and governance requirements.

• Manage and develop the team, including workforce planning, hiring, performance management, coaching, and career development.

Required Skills & Knowledge:

• Minimum 6+ years of hands-on Experience in any one of  SQL /SAS/ Python Tools with ability to leverage advanced algorithms and be efficient in handling complex/large data

• Experience in managing teams with ability to motivate team, drive change, create a culture of learning, innovation and recognition 

• Ability to solve complex technical and business problems with minimal supervision

• Experience in storytelling, presenting to senior leaders with strong communication skills

Desired Skills & Knowledge:

• Superior thought leadership and framework based solutioning abilities

• Innovative mindset that looks to improve current capabilities and discover new ones

• People management experience

Eligibility Criteria :

Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 6+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 8+ years of relevant analytics/data science experience

Work Timings: 2:00 PM to 11:00 PM IST

This role qualifies for Enhanced Flexibility offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs)

We are proud to offer flexibility at Synchrony. Our way of working allows you the option to work from home or workspaces in our Regional Engagement Hubs—Hyderabad, Bengaluru, Pune, Kolkata, or Delhi/NCR.
Occasionally you may be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in person engagement activities such as business or team meetings, trainings, and culture events

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager or HRM before applying for the role on Workday

• Ensure that your professional profile is updated (fields such as education, prior experience, skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (First Formal/Final Formal, LPP)

• L9+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible

• L9+ Employees can apply

Grade / Level : 11

Job Family Group:

Data Analytics

Experience Level

Executive Level