Business Development Executive (BDE) (FMCG)

Job description

Company Overview: This opportunity is with METRO Cash & Carry, a unit of Reliance Retail Ventures Ltd., is India's leading wholesale company, with food and non-food assortments, and specializes in serving the needs of Traders, Kiranas; Hotels, Restaurants, and Caterers (HoReCa); Services, Companies, Offices (SCO) and as well as independent businesses. METRO India started operations in India in 2003 and was the first company to introduce cash-and-carry business format in India. Currently, METRO India operates large format stores under the brand 'METRO Wholesale' across the country.

Job Purpose: Increasing sales of Trader (wholesale customer's) / HoReCa or Institutional (SCO) relevant articles in the designated markets.

Job Dimensions: Planning daily and weekly visit to the customers.

Acquisition of new customers in the assigned area.

Job Responsibilities:

Creation of daily and weekly sales plan and order lists

Diligently follow the customer visit plan every day

Managing the accounts of 80-120 tagged customers

Interacting with customers regularly and developing relationship with them

Identifying bulk order opportunities and capitalizing on them

Increase the number of buying customers and basket size of customer

Identifying and rectifying de-growth amongst the customers

Enrollment and tagging of new customers with sales potential

Understanding customers business and recommending articles to them

Coordinating with logistics and full service desk for delivery

Assisting visiting customers with their purchase from the DC

Ensuring timely delivery of orders and managing bulk orders

Coordinating with DM Trader & TLs for special pricing

Continuously updating knowledge about articles and offers

Coordinating with customers for orders during Invoice level promotions

Track customer wise sales and keep a check on customer balance

Identify customers with a high sales potential and get them tagged

Achieving sales & margin target month on month & annually

Promote sales of private label products amongst HoReCa / Trader / Institutional customers

Ensuring all the FOIS parameters are achieved regularly

Assist customers with festival and seasonal stock planning & purchase

Coordinating with main cash team for payment processing