Digital Marketing Executive

We are seeking a results-driven Digital Marketing Executive to plan, execute, and optimize digital campaigns across paid, organic, email, and social channels to drive brand awareness, lead generation, and sales. (TRAVEL AND TOURISM BACKGROUND WILL BE PREFERRED)

Key Responsibilities:

·      Develop and implement digital marketing strategies across channels (SEM, social paid, display, SEO, email).

·      Plan, launch, monitor and optimize paid campaigns (Google Ads, Meta, LinkedIn, etc.) to meet KPIs (CPA, ROAS, CTR).

·      Manage organic channels: SEO content recommendations, on-page optimization, and social media content/calendar.

·      Create and manage email marketing campaigns, segmentation, and automation to nurture leads and increase retention.

·      Produce and/or coordinate creation of ad creatives, landing pages, and copy with design and content teams.

·      Monitor campaign performance with analytics (Google Analytics, GA4), report insights, and recommend improvements.

·      A/B test creatives, landing pages, subject lines, and audience segments.

·      Coordinate with sales and product teams to align marketing efforts with business goals.

·      Manage budgets, track spend, and ensure efficient allocation across channels.

·      Stay current with digital marketing trends, tools, and best practices.

·      Proven experience managing paid search and social campaigns with measurable results.

·      Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics/GA4; familiarity with SEO tools (e.g., SEMrush, Ahrefs) is a plus.

·      Strong analytical skills and comfort working with data to drive decisions.

·      Excellent written and verbal communication skills.

Preferred Skills:

·      Experience with marketing automation platforms (e.g., Mailchimp, HubSpot, Klaviyo).

·      Basic knowledge of HTML/CSS and/or experience with CMS platforms (WordPress, Shopify).

·      Graphic design fundamentals or experience with tools like Canva or Adobe Creative Suite.

·      Certifications such as Google Ads, Google Analytics, Facebook Blueprint are a plus.

Personal Attributes:

·      Goal-oriented, proactive, creative, and collaborative.

·      Ability to manage multiple projects and deadlines in a fast-paced environment.

·      Strong attention to detail and problem-solving mindset.