Digital Marketing Manager

About the RoleWe are looking for a creative, energetic and result-oriented Digital Marketing & Branding Executive who can independently manage our company's digital marketing, online branding, customer communication and promotional activities.

The person will be responsible for increasing Adamson Corporate's online visibility, generating enquiries/leads and building a strong brand presence across digital platforms.

Key Responsibilities1. WhatsApp Marketing

• Manage customer database and WhatsApp marketing campaigns.
• Send product catalogues, offers, new launches and promotional messages.
• Plan regular customer engagement and follow-up campaigns.
• Maintain and organize customer contacts.

2. Google Marketing & Promotions

• Manage Google Ads and promotional campaigns.
• Generate relevant B2B/corporate enquiries.
• Monitor campaign performance and optimize advertisements.
• Track leads and marketing ROI.

3. Google Business Profile / Google Maps

• Manage and regularly update Google Business Profile.
• Upload new products, photos, offers and business updates.
• Manage customer reviews and responses.
• Improve local visibility and Google Maps presence.
• Identify opportunities to increase calls, enquiries and visits.

4. Social Media Marketing

• Manage Instagram, Facebook and LinkedIn pages.
• Create and publish product posts, reels, stories and promotional content.
• Plan a monthly social media content calendar.
• Monitor engagement and audience response.

5. Branding & Marketing

• Develop new branding and promotional ideas for corporate bags.
• Suggest innovative ways to present and promote our products.
• Plan campaigns for exhibitions, corporate gifting seasons and special offers.
• Maintain consistency of company branding across all platforms.

6. Corporate Bag Branding Ideas

• Research new bag branding techniques and trends.
• Suggest suitable branding methods such as DTF, screen printing, embroidery, laser engraving, embossing, etc.
• Develop ideas for logo placement, packaging and promotional presentation.
• Research competitor products and branding strategies.

7. Lead Generation

• Identify new online lead-generation opportunities.
• Generate enquiries from Google, WhatsApp, social media and other digital channels.
• Maintain proper lead records and coordinate with the sales team.
• Follow up on marketing-generated enquiries when required.

8. Content & Creative Coordination

• Prepare basic marketing content, captions and promotional messages.
• Use Canva or similar tools for basic creatives.
• Coordinate with the graphic designer for professional creatives and campaigns.
• Assist in creating product catalogues and promotional materials.

9. Competitor & Market Research

• Monitor competitors' products, pricing, promotions and digital activities.
• Research new corporate gifting and promotional bag trends.
• Suggest new products and marketing opportunities based on market demand.

10. Reporting & Performance Tracking

• Maintain monthly reports for:
• Leads generated
• WhatsApp campaigns
• Google Ads performance
• Social media performance
• Google Business Profile performance
• Enquiries and conversions
• Suggest improvements based on campaign results.
• Required SkillsDigital Marketing
• WhatsApp Marketing
• Google Ads
• Google Business Profile / Google Maps
• Social Media Marketing
• Lead Generation
• Canva / Basic Graphic Design
• Content Writing
• Branding & Marketing Strategy
• Competitor Research
• Good communication skills
• Creative thinking and initiative
• Preferred Candidate1–3 years of practical digital marketing experience.
• Experience handling Google Ads and social media independently.
• Knowledge of WhatsApp marketing and Google Business Profile.
• Experience in corporate gifting, bags, promotional products or B2B marketing will be an advantage.
• Should be comfortable working independently and taking ownership of marketing activities.