Digital Marketing Manager

Job Description: Digital Marketing Executive – Real Estate

Job Title: Digital Marketing Executive

Industry: Real Estate

Location: [Location]

Experience: 2–5 Years

Employment Type: Full-Time

Job Summary

We are seeking a results-driven Digital Marketing Executive to develop, implement, and optimize online marketing strategies for our real estate projects. The ideal candidate will be responsible for generating quality leads, enhancing brand visibility, and driving customer engagement across digital platforms.

Key Responsibilities

• Plan and execute digital marketing campaigns to promote residential, commercial, and plotted development projects.
• Manage and optimize paid advertising campaigns across search engines and social media platforms.
• Generate and nurture qualified leads through digital channels to support sales targets.
• Develop and manage content for websites, landing pages, blogs, email campaigns, and social media platforms.
• Monitor website performance and implement SEO strategies to improve search engine rankings and organic traffic.
• Manage social media accounts, create content calendars, and increase audience engagement.
• Coordinate with the sales team to ensure timely lead follow-up and improve conversion rates.
• Analyze campaign performance using web analytics tools and prepare regular reports with actionable insights.
• Oversee online reputation management, including reviews and customer feedback.
• Collaborate with creative agencies, designers, and vendors for campaign execution.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2–5 years of digital marketing experience, preferably in the real estate industry.
• Hands-on experience with digital advertising platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency in web analytics tools such as Google Analytics and Google Search Console.
• Experience with CRM tools and lead management systems.
• Knowledge of real estate portals and property listing platforms.
• Strong communication, analytical, and project management skills.