Digital Marketing Manager

🌿 Job Description: Digital Marketing Head / Brand Growth Manager

📌 Job TitleDigital Marketing Head / Brand Strategist (D2C Skincare)📍

LocationHyderabad

🧠 Role SummaryWe are looking for a highly creative and performance-driven Digital Marketing Head

— someone who can build hype, create viral content, and drive consistent sales growth for our skincare products.

This role requires a mix of creativity + data + consumer psychology to scale a fast-growing beauty brand.

🎯 Key Responsibilities🔹 1. Brand Growth & StrategyDevelop and execute complete digital marketing strategyPosition products as solution-based (pigmentation, tanning, hair removal)Build strong brand identity and recall🔹

2. Viral Content & Social MediaPlan and execute high-performing reels & content strategyCreate hook-based scripts (problem-solution storytelling)Identify trends and adapt quickly🔹

3. Performance Marketing (Very Important)Run and scale Meta Ads (Facebook & Instagram)Optimize campaigns for conversions (ROAS focused)Test creatives, audiences, and offers🔹

4. Influencer MarketingIdentify and collaborate with micro & macro influencersManage barter + paid collaborationsTrack ROI from influencer campaigns🔹

5. Sales Funnel OptimizationBuild conversion funnels:Instagram → WhatsApp → SalesAds → Landing Page → PurchaseImprove conversion rates🔹

6. Data Analysis & ReportingTrack:Sales performanceCost per acquisition (CPA)ROI / ROASTake fast decisions based on data🔹

7. Team CoordinationWork with:Content creatorsDesignersAd specialistsEnsure execution of campaigns on time🎓 Required Experience4–8 years in Digital Marketing / Growth MarketingMust have worked with D2C brands

Proven experience in:Meta Ads (Facebook/Instagram)Reel-based growth strategiesInfluencer marketing🧩 Key Skills🔥 Must-Have:Strong understanding of consumer psychologyAbility to create viral marketing anglesPerformance marketing expertiseCreative thinking + execution mindset➕ Good to Have:Experience in skincare / cosmetic brandsKnowledge of Telugu / Hindi content trendsCopywriting skills (ads + reels)📊 KPIs (Performance Measurement)Monthly revenue growthROAS (Return on Ad Spend)Cost per order reductionSocial media engagement & reachConversion rate improvement💰 Salary Range (India Market)₹40,000 – ₹70,000/month