Field Marketing Manager
Mahindra And Mahindra Limited
Work from Office
Full Time
Min. 7 yearsJob Description
Manager- Field Marketing
Responsibilities & Key Deliverables
• Successful implementation of key strategic products / crop / segment strategy in the Cluster – core activity.
• Steer placement & liquidation strategy in coordination with Head of Sales & Sales Team in accordance with crop segment strategy.
• Facilitate the sales team in achieving their objectives / budgets / targets through:
• Competitor activity tracking- New launches, upcoming launches, pricing, growth, innovative campaigns etc
• Close watch on crop trends- Pest disease/ area / new development etc.
o Enriching their product knowledge. Preseason training for team of field assistants/TM’s for focused crops with sharp focus on key products.
o Monitoring liquidation campaign with specific objectives like – fast liquidation, demonstrations and farmer meets, field days etc
o Utilizing promotional inputs timely such as leaflets, posters, banners, POP
o Propose for Demo samples and get formal approval from ZO/HO.
o Monitoring of “sales promotion” budgets at Cluster, Region and Territory level depending upon the potential and priorities.
• Develop market intelligence & knowledge conducive to business development, by assessing the regional crop wise / product wise potential and existing market size.
• Give timely communication of relevant marketing information and also submit weekly, monthly marketing reports for review.
• Maintain rapport with Agricultural institutes, Research Stations, KVKs.
• Provide guidance in arranging “Product / Strategy meets” and “Trade Meets”.
• Implementation of promotional budget based on HO direction.
Experience
Industry Preferred
Qualifications
General Requirements
Our commitment to Diversity, Equity, and Inclusion
We are proud to be an Equal Opportunity Employer. All qualified applicants will be considered for employment without regard to age, caste, race, religion, color, ethnic origin, gender identity, nationality, physical or mental disability, medical condition, sexual orientation, educational background, marital or domestic partnership status, pregnancy or childbirth, veteran status, citizenship status, ancestry, financial status, or any other personal characteristic protected by applicable law.
We actively encourage candidates from all backgrounds to apply and bring their unique perspectives to our teams. We are committed to ensuring an accessible and inclusive experience for all applicants.
Together, we rise by embracing differences and building a future that reflects the communities we serve.
Experience Level
Mid LevelJob role
Job requirements
About company
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