Marketing Process Surveillance Manager

Manager, Marketing Process Surveillance (L09)

Job Description:

Role Title - Manager, Marketing Process Surveillance (L09)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.  

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.  

• We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.  

• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview:

The performance marketing team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/Purpose:

Reporting to the VP Growth Surveillance Manager and working in a matrix environment with other VP Growth Surveillance Managers, this role will have the opportunity to work across Growth Surveillance to conduct testing activities to assess compliance with applicable laws, regulations, and contractual requirements. This includes testing of Growth processes, suppliers, and advertising, as well as providing surveillance program support.  

Key Responsibilities: 

This role will support all of Growth Surveillance and will require flexibility based upon business priorities. Responsibilities will include the following: 

Process & Supplier Surveillance Testing 

• Execute process testing, timely and accurately using standard documentation. 

• Write test scripts, document test procedures, and maintain evidence and results in accordance with surveillance standards and deadlines. 

• Analyze outcomes to identify defects, categorize issues, determine root cause, and recommend final conclusions to surveillance management. 

• Communicate results to process owners and drive closed-loop remediation for all identified defects. 

• Maintain strong working knowledge of Growth and Supplier processes and applicable regulatory changes; proactively pursue training and learning. 

• Build partnerships with Growth and Supplier teams aligned to the annual surveillance plan and maintain an organized repository of workpapers/evidence supporting testing activities. 

Advertising Surveillance 

• Partners closely with our supplier to guarantee the prompt and seamless addition of Synchrony clients into the Advertising Surveillance monitoring portal, ensuring up-to-date and comprehensive oversight.  

• Deeply understands advertising guidelines and delivers clear, insightful guidance and constructive feedback to internal teams, empowering them to create compliant and impactful advertising. 

Program Support 

• Aid the VP, Growth Process Surveillance leader in completing the quarterly refresh process, annual plan, and help to ensure documentation across multiple platforms is consistent and in compliance with the Enterprise Surveillance Policy.  

Required Skills/Knowledge:

• Bachelor's degree in any discipline with 2+ years in reporting, governance, risk management, audit, compliance, or growth experience; OR in-lieu of degree, 4+ years in reporting, governance, risk management, audit, compliance, or Growth experience.

• Risks and controls or testing/surveillance and/ audit experience

• Critical thinking and time management skills

• Effective written and verbal communication skills

• Experience applying analytical skills and attention to detail

• Proven ability to work independently and meet deadlines

• Proficiency in Microsoft Office Suite applications

Desired Skills/Knowledge:

• Financial Services / Credit Card and/or Banking industry experience

• 3+ years in Financial Services industry, including an operating knowledge of regulatory requirements

• 2+ years’ experience in assessing risks and controls or testing/surveillance and/ audit experience

• Experience applying analytical skills and attention to detail

• Understanding of Growth business systems & processes

• Strong experience with process maps, CTCs, CTQs, Process Universe, risk and control analysis and documentation, and other key governance elements.

• Effective written and verbal communication skills

• Proven ability to work independently and meet deadlines

• Experience working in the FD/Fiserv/Workfront

• Proficiency in Microsoft Office Suite application.

Eligibility Criteria:

• Bachelor's degree in any discipline with 2+ years in reporting, governance, risk management, audit, compliance, or Growth experience; OR in-lieu of degree, 4+ years in reporting, governance, risk management, audit, compliance, or Growth experience.

Work Timings: 2:30 AM EST to 11:30 AM EST 

This role qualifies for Enhanced Flexibility offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs)
We are proud to offer flexibility at Synchrony. Our way of working allows you the option to work from home or workspaces in our Regional Engagement Hubs—Hyderabad, Bengaluru, Pune, Kolkata, or Delhi/NCR.
Occasionally you may be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in person engagement activities such as business or team meetings, trainings, and culture events.

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager and HRM before applying for any role on Workday.

• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (First Formal/Final Formal, LPP)

• L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible.

• L8+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.

• L07+ Employees can apply.

Grade/Level: 09

Job Family Group:

Marketing

Experience Level

Mid Level