Senior Manager - Market Research

Market Research, Manager

Job Description Summary

The Primary Market Research Manager will lead strategic decision-making, collaborating with Product Strategy, Marketing Strategy, several cross functional teams and Illuminators to support brand growth and optimize launch impact. This role focuses on designing innovative market research approaches, leveraging diverse data sources to evaluate brand performance and market dynamics through advanced analysis techniques. It also involves assessing marketing initiatives and ensuring alignment with global and country insights teams. The Manager will drive patient and customer centricity, foster innovation, and share best practices to shape strategy and build a cohesive, forward-looking insights capability.

Job Description

Location – Hyderabad #LI Hybrid

Key Responsibilities:

• Define and implement the strategic roadmap for deployment operations.

• Ensure deployment processes align with broader marketing and organizational goals.

• Serve as the primary point of contact for senior stakeholders, ensuring their requirements are reflected in deployment strategies.

• Present high-level updates and key metrics to executive leadership.

• Analyze and report on deployment success trends, identifying areas for improvement across projects and teams.

• Establish KPIs for the team and evaluate their contributions against organizational expectations.

• Advocate for new technologies and processes that optimize deployment operations.

• Drive continuous improvement initiatives by identifying inefficiencies and recommending solutions.

• Own the risk mitigation strategy for deployment processes, ensuring organizational compliance and security protocols are met.

• Take ultimate responsibility for resolving systemic challenges impacting deployment success.

• Act as a bridge between Deployment Specialists, QA teams, Marketing Automation teams, and Customer Experience teams.

• Lead efforts to streamline workflows across global teams.

• In deployment setup, ensure accurate DE configurations, confirm counts with validation reports from MDS / Data Ops team, and monitor both post-deployment and ongoing sends, troubleshooting with the Product / CEP team as needed.

Essential Requirements:

• 7+ years of experience in market research or within specialist agencies.

• Extensive experience managing multi-methodology market research projects across multiple markets.

• Proven ability to work in regional and commercial primary market research teams, collaborating effectively within a matrix and cross-functional environment.

• Expertise in project management, including scoping, defining deliverables, developing business cases, and reporting at a senior level, with strong communication, persuasive presentation, and credibility.

• Strong business acumen and solution-oriented mindset, including proficiency in budget and P&L management.

• Experience managing remote relationships and delivering on-shore/off-shore capabilities.

• Preferred: Familiarity with pharmaceutical disease areas, combined with strong leadership and communication skills.

Commitment to Diversity and Inclusion:

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

Accessibility and accommodation:

Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to diversityandincl.india@novartis.com and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Skills Desired

Advertising Campaigns, Analytical Thinking, Brand Awareness, Business Analytics, Business Networking, Collaboration, Delivery Management, Digital Marketing, Digital Media, Email Marketing, Marketing Plans, Marketing Strategy, Media Campaigns, Sales, Strategic Marketing

Experience Level

Mid Level