Marketing Executive

A Marketing Executive for Nuclear Medicine is primarily responsible for driving business growth by building strong referral networks with clinicians, promoting specialized diagnostic scans (like PET-CT and Gamma Camera), and increasing patient footfalls.

Role Overview

• Department: Sales & Marketing / Business Development
• Employment Type: Full-time
• Target Audience: Oncologists, Cardiologists, Neurologists, Endocrinologists, and General Physicians
• Core Objective: To educate the medical community on advanced nuclear medicine capabilities and drive consistent patient referrals for diagnostic scans and therapeutic services

Referral Network & Relationship Management

• Physician Outreach: Conduct daily field visits to independent clinics, nursing homes, and multi-speciality hospitals
• Doctor Engagement: Build and sustain strong professional relationships with key referring clinicians
• Value Propositioning: Educate clinicians on the specific clinical benefits of our Nuclear Medicine services (e.g., PET-CT for oncology staging, Gamma Camera for myocardial perfusion or renal scans)
• Feedback Collection: Act as the primary point of contact for external doctors to gather feedback on report turnaround times and patient experiences

 Field Marketing & Campaign Execution

• CME & Seminars: Organize Continuing Medical Education (CME) sessions, clinical seminars, and interactive workshops for local physicians
• Community Outreach: Plan and execute community health camps, diagnostic screening drives, and awareness partnerships
• Marketing Material Distribution: Ensure the strategic distribution of clinical newsletters, case studies, and promotional pamphlets to target medical practices.

📊 Market Intelligence & Strategy

• Competitor Mapping: Track competitor pricing, promotional strategies.
• Data-Driven Tracking: Maintain a rigorous daily log of hospital visits, conversion tracking, and referral patterns using CRM software.
• Market Trends: Identify underserved geographical pockets or specific medical specialties to expand the center’s overall market share

 Candidate Profile & Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, Life Sciences, Pharmacy, or Biotechnology.
• Experience: 1 to 4 years of proven field marketing experience in Nuclear medicine and diagnostics only .
• Scientific Aptitude: Ability to quickly learn and comfortably discuss nuclear medicine concepts, radiopharmaceuticals, and imaging indications.
• Communication Skills: Strong interpersonal, negotiation, and relationship-building skills.
• Mobility: Must possess a valid driver’s license and a reliable two-wheeler for extensive daily field travel.
• Traits: Target-driven, self-motivated, and comfortable working with monthly business development milestones.